Alibaba to offer Nov 11 deals in offline stores
Alibaba Group Holding Ltd used to fly solo on Singles’ Day, China’s largest online shopping festival that falls on Nov 11 every year.
But this year the online shopping giant plans to invite a large number of bricksandstores across the country to participate in the 24-hour shopping spree. Alibaba said that 180,000 offline stores, such as shopping malls and chain stores, across 330 cities in China will be involved in the event.
Customers buying home appliances online will have their items delivered in as quickly as two hours from the nearest retail store. They will also be able to try on clothes at nearby shopping malls, and buy items via smartphone at Nov 11 sale prices, online, via Alibaba’s Tmall platform.