Alibaba to of­fer Nov 11 deals in off­line stores

China Daily (Canada) - - NEWS CAPSULE -

Alibaba Group Hold­ing Ltd used to fly solo on Sin­gles’ Day, China’s largest on­line shop­ping fes­ti­val that falls on Nov 11 ev­ery year.

But this year the on­line shop­ping gi­ant plans to in­vite a large num­ber of brick­sand­stores across the coun­try to par­tic­i­pate in the 24-hour shop­ping spree. Alibaba said that 180,000 off­line stores, such as shop­ping malls and chain stores, across 330 ci­ties in China will be in­volved in the event.

Cus­tomers buy­ing home ap­pli­ances on­line will have their items de­liv­ered in as quickly as two hours from the near­est re­tail store. They will also be able to try on clothes at nearby shop­ping malls, and buy items via smart­phone at Nov 11 sale prices, on­line, via Alibaba’s Tmall plat­form.

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