Time-hon­ored sou­venirs of Shang­hai

China Daily (Canada) - - SHANGHAI -

choice at var­i­ous im­por­tant meet­ings through­out history, and was also used by Chi­nese as­tro­nauts aboard the Shen­zhou 7 dur­ing the coun­try’s third hu­man space­flight mis­sion.

Founded in April 1935, Desh­eng Cof­fee Trad­ing Com­pany is rec­og­nized as the na­tion’s first cof­fee pro­ducer and quickly gained pop­u­lar­ity across the city. Its reg­is­tered brand “C. P. C” was later changed to “Shang­hai” in 1958, when it started pro­duc­tion of its first iron-tinned cof­fee. In 1959, the com­pany was re­named again, this time to Shang­hai Cof­fee Fac­tory. A wider va­ri­ety of prod­ucts, such as cof­fee-tea, Le­covo (or lek­oufu, a co­coa-fla­vored in­stant bev­er­age), malted milk (or mairu­jing, a vanilla-fla­vored in­stant bev­er­age), and a chrysan­the­mum fla­vored in­stant bev­er­age were launched in the fol­low­ing years. In 2013, the brand was re­vi­tal­ized with the in­tro­duc­tion of new cof­fee prod­ucts such as Ital­ian cof­fee, blue moun­tain cof­fee and Colom­bian cof­fee.

This fa­mous balm, also known as qingliangyou, is fa­mous for its sharp odor and has been a pop­u­lar choice for peo­ple seek­ing quick re­lief for headaches, sore mus­cles, in­sect bites and fatigue. Founded in 1911 by businessman Huang Chu­jiu, the com­pany has a dragon and a tiger on their logo be­cause the crea­tures are con­sid­ered aus­pi­cious in tra­di­tional Chi­nese cul­ture. Since its in­cep­tion, the es­sen­tial balm, which is widely hailed as the “oriental magic medicine”, has been ex­ported to more than 80 na­tions. The com­pany de­vel­oped a new prod­uct called the Dragon and Tiger Re­fresh Dew in 2009, and this was fol­lowed by the in­tro­duc­tion of hand creams, lip balms, shower gels and sham­poos in 2013 and 2014.

First man­u­fac­tured in 1943 by a merchant from the Aip­ixi Candy Fac­tory who was in­spired by the taste of a Bri­tish milk candy, the prod­uct soon be­came so fa­mous that it was used as gifts dur­ing the 10th an­niver­sary of the found­ing of the Peo­ple’s Repub­lic of China. Later, in 1972, then Chi­nese premier Zhou En­lai gave White Rab­bit can­dies to then Amer­i­can pres­i­dent Richard Nixon dur­ing the lat­ter’s visit to China. The can­dies soon be­came pop­u­lar over­seas too, with many Amer­i­cans giv­ing it away as Easter gifts that year. Since 2004, as part of di­ver­si­fied ef­forts to at­tract young cus­tomers, White Rab­bit started to pro­duce new fla­vors such as red bean, yo­gurt, chocolate, mint, maize, black candy and ice cream.

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