Didi Kuaidi plans car sales to di­ver­sify busi­ness

China Daily (Canada) - - NEWS CAPSULE -

Didi Kuaidi is plan­ning to sell cars through its plat­form, as the ride-hail­ing ser­vices seeks to di­ver­sify its busi­ness mix to more seg­ments and sec­tors.

The Beijing-based com­pany said it will sell 200 new ve­hi­cles by Mercedes-Benz and Tian­jin FAW Toy­ota Mo­tor Co Ltd, on its plat­form.

Con­sumers can pay 40,000 yuan ($6,200) less to buy two mod­els of au­to­mo­biles on DidiKuaidi, whose mar­ket prices are about 300,000 yuan. The sales event tar­gets con­sumers in six cities: Beijing, Shang­hai, Hangzhou, Guangzhou, Shen­zhen and Chengdu.

Wang Xiaofeng, an an­a­lyst with mar­ket re­search firm For­rester Re­search Inc, said the move is part of Didi Kuaidi’s broad ef­forts to mon­e­tize its huge user traf­fic.

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