Didi Kuaidi plans car sales to diversify business
Didi Kuaidi is planning to sell cars through its platform, as the ride-hailing services seeks to diversify its business mix to more segments and sectors.
The Beijing-based company said it will sell 200 new vehicles by Mercedes-Benz and Tianjin FAW Toyota Motor Co Ltd, on its platform.
Consumers can pay 40,000 yuan ($6,200) less to buy two models of automobiles on DidiKuaidi, whose market prices are about 300,000 yuan. The sales event targets consumers in six cities: Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen and Chengdu.
Wang Xiaofeng, an analyst with market research firm Forrester Research Inc, said the move is part of Didi Kuaidi’s broad efforts to monetize its huge user traffic.