Juve­d­erm now avail­able in China

China Daily (Canada) - - SHANGHAI - By XU JUNQIAN in Shang­hai

xu­jun­qian@chi­nadaily.com.cn

Buoyed by China’s boom­ing med­i­cal aes­thet­ics sec­tor, which is es­ti­mated to be grow­ing by 20 per­cent ev­ery year, global phar­ma­ceu­ti­cal com­pany Al­ler­gan in De­cem­ber in­tro­duced Juve­d­erm, one of its sig­na­ture derma filler brands, to test the wa­ters of the Chi­nese mar­ket.

Juve­d­erm prod­ucts are known as the first and only ones in the in­dus­try that have been ap­proved by the US Food and Drug Ad­min­is­tra­tion to be mar­keted based on proven lip aug­men­ta­tion re­sults that last up to one year.

The Juve­d­erm col­lec­tion of fillers, which will be used by a num­ber of hos­pi­tals and med­i­cal in­sti­tu­tions in part­ner­ship with the com­pany, con­sists mainly of a mod­i­fied form of hyaluronic acid, a nat­u­rally pro­duced sugar in the hu­man body that can help the skin re­store mois­ture and plump­ness. It en­joys a lead­ing po­si­tion in terms of sales in the United States.

“Af­ter seven years of wait­ing and prepa­ra­tion, we are more than thrilled to un­veil our stel­lar prod­ucts to the beauty-con­scious women in China,” said Zhao Ping, pres­i­dent of Al­ler­gan China, who added that the long wait was partly due to the amount of time re­quired to get ap­provals from the Chi­nese Food and Drug Ad­min­is­tra­tion (CFDA).

From the per­spec­tive of Zhang Bing, di­rec­tor of Chi­nese As­so­ci­a­tion of Plas­tics and Aes­thet­ics, the tim­ing couldn’t have been bet­ter. Zhang said that med­i­cal surg­eries such as lip aug­men­ta­tion are highly reg­u­lated and must be per­formed by li­censed physi­cians at li­censed med­i­cal in­sti­tu­tions with prod­ucts that have been ap­proved by CFDA. How­ever, up to 80 per­cent of derma fillers are il­le­gally in­jected in ho­tel rooms by peo­ple rec­om­mended from on­line so­cial plat­forms.

“A pri­mary rea­son for the ram­pant il­le­gal use of fillers is the in­ac­ces­si­bil­ity and in­con­ve­nience of get­ting le­gal pro­ce­dures. The de­mand is solid,” said Zhang.

In Oc­to­ber, the CFDA, along with four min­istries and gov­ern­ment bod­ies of the cen­tral gov­ern­ment, is­sued a pub­lic no­tice and vowed to fight the il­le­gal use of derma fillers. In an in­ter­view with Chi­nese me­dia ear­lier in 2015, Ma Xiaowei, vice deputy of China’s Min­istry of Health, es­ti­mated that peo­ple in China had spent 15 bil­lion yuan ($2.3 bil­lion) on med­i­cal aes­thet­ics in 2010, with 3 mil­lion surg­eries or pro­ce­dures in­volv­ing derma filler in­jec­tions.

With de­mand com­ing from an ur­ban pop­u­la­tion of 170 mil­lion fe­males aged from 15 to 64 years old, Ma fore­sees that beauty prod­ucts and cos­metic surg­eries will be­come the fourth largest growth en­gine be­hind house­hold consumption in China, fol­low­ing real es­tate, au­to­mo­biles and travel.

Zhao noted that 70 per­cent of Chi­nese women — the high­est among Asian coun­tries — polled by Al­ler­gan adopt an open mind­set about beauty pro­ce­dures and are ac­tively pur­su­ing them in or­der to look younger or more beau­ti­ful.

Mauri­cio de Maio, a fa­mous med­i­cal aes­thet­ics pro­fes­sional who works closely with Juve­d­erm, noted that the women in China who have been en­list­ing his ser­vices have been un­usu­ally young, with most of them aged no older than 30. In con­trast, most of his clients in western coun­tries are aged

A pri­mary rea­son for the ram­pant il­le­gal use of fillers is the in­ac­ces­si­bil­ity and in­con­ve­nience of get­ting le­gal pro­ce­dures. The de­mand is solid.”

Zhao Ping,

China

pres­i­dent of Al­ler­gan

be­tween 50 and 60.

“I am very sur­prised that th­ese young Chi­nese clients are telling me that they want to be­come even younger,” he said.

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