An auto show with no mod­els

China Daily (Canada) - - SHANGHAI -

Sexy mod­els in skin tight out­fits have al­ways been a com­mon sight dur­ing auto shows in China. How­ever, this ceased to be the case in April at the Shang­hai In­ter­na­tional Au­to­mo­bile In­dus­trial Ex­hi­bi­tion when or­ga­niz­ers of the event de­cided to fo­cus on the one thing that should really mat­ter at the ex­hi­bi­tion — the cars.

Or­ga­niz­ers said they had hoped that ex­hibitors would spend more ef­fort on show­cas­ing prod­uct qual­ity and tech­nol­ogy and al­low the au­di­ence to enjoy the event in a more “arty and classy” man­ner.

First es­tab­lished in 1985, the Shang­hai Auto Show is China’s old­est in­ter­na­tional au­to­mo­bile ex­hi­bi­tion. But as of 1993, when mod­els were first in­tro­duced to the ex­hi­bi­tion, the event looked to have lost a bit of its ini­tial fo­cus. In the be­gin­ning, only a few for­eign au­to­mo­tive brands hired mod­els to mar­ket their cars but it wasn’t long be­fore other au­tomak­ers fol­lowed in th­ese foot­steps.

Yang Xueliang, head of the pub­lic re­la­tions depart­ment of Zhe­jiang Geely Hold­ing Group, one of China’s ma­jor au­to­mo­bile man­u­fac­tur­ers, ap­plauded the de­ci­sion to do away with the women mod­els at the auto show.

The 2015 auto fair show­cased a di­ver­si­fied range of new ve­hi­cles in­clud­ing elec­tric-pow­ered ones that boast bet­ter mo­bil­ity and fuel ef­fi­ciency, as well as lower emis­sions. A to­tal of 1,343 new cars were on show at the event, which drew 928,000 visi­tors.

GAO ERQIANG / CHINA DAILY

The 2015 Shang­hai Auto Show stopped us­ing car mod­els as it made the event lose a bit of its ini­tial fo­cus on auto trade and tech­nol­ogy.

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