Recipes

China Daily (Canada) - - BUSINESS -

We are ded­i­cated to the pro­tec­tion and in­her­i­tance of the tra­di­tional meth­ods of making ejiao, ren­o­vat­ing ejiao history and gath­er­ing and im­prov­ing recipes,” Qin said.

The com­pany has col­lected more than 3,200 fa­mous ejiao recipes and over 200 ejiao diet ther­a­pies.

It also spent four years re­de­vel­op­ing one of its tra­di­tional prod­ucts, a syrupy com­pound of ejiao, with tens of mil­lions of yuan in in­vest­ments. The newly de­vel­oped prod­uct has proven to have unique ef­fects in cur­ing dengue fever and ane­mia.

Qin said the prod­uct has been listed as a na­tional-class in­no­va­tive medicine and is among the first choices for the TCM to go global.

The syrupy com­pound is now pop­u­lar in the United States, Canada and In­done­sia, and ex­perts pre­dict it has great po­ten­tial in over­seas mar­kets. Sales of the prod­uct in In­done­sia reached 10 mil­lion yuan ($1.54 mil­lion) last year.

“Along with the re­vival of Chi­nese cul­ture, it will be a trend for the tra­di­tional Chi­nese medicine to have a higher level of glob­al­iza­tion,” Qin said.

In 1915, Dong’e ejiao won the only gold prize for ton­ics at the Panama Pa­cific In­ter­na­tional Ex­po­si­tion held in San Francisco.

This year, it won a “100Year Expo Com­pany” cer­tifi­cate at the open­ing cer­e­mony of Shan­dong Week at Expo Mi­lano 2015.

The com­pany also pro­duces

re­flects unique Chi­nese wis­dom and civ­i­liza­tion.”

snacks us­ing ejiao as the main in­gre­di­ent, such as a prod­uct that mixes ejiao with wal­nuts, white rock sugar, black sesame seeds and other ma­te­ri­als.

Also, it launched a new type of ejiao ju­jubes dur­ing the ejiao fes­ti­val, which will be firstly sold at JD.com, a lead­ing on­line shop­ping por­tal in China.

Grab­bing op­por­tu­ni­ties brought by the In­ter­net Plus strat­egy has been a main fo­cus of Dong’e Ejiao th­ese years to ex­pand its mar­ket­ing chan­nels.

The com­pany has es­tab­lished part­ner­ships with many on­line re­tail gi­ants such as Tmall and JD.

It also set up an e-commerce com­pany in Beijing ear­lier this year to in­te­grate and man­age those on­line mar­ket­ing re­sources.

PHO­TOS PRO­VIDED TO CHINA DAILY

A pro­duc­tion line of Dong’e Ejiao in Shan­dong prov­ince.

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