We are dedicated to the protection and inheritance of the traditional methods of making ejiao, renovating ejiao history and gathering and improving recipes,” Qin said.
The company has collected more than 3,200 famous ejiao recipes and over 200 ejiao diet therapies.
It also spent four years redeveloping one of its traditional products, a syrupy compound of ejiao, with tens of millions of yuan in investments. The newly developed product has proven to have unique effects in curing dengue fever and anemia.
Qin said the product has been listed as a national-class innovative medicine and is among the first choices for the TCM to go global.
The syrupy compound is now popular in the United States, Canada and Indonesia, and experts predict it has great potential in overseas markets. Sales of the product in Indonesia reached 10 million yuan ($1.54 million) last year.
“Along with the revival of Chinese culture, it will be a trend for the traditional Chinese medicine to have a higher level of globalization,” Qin said.
In 1915, Dong’e ejiao won the only gold prize for tonics at the Panama Pacific International Exposition held in San Francisco.
This year, it won a “100Year Expo Company” certificate at the opening ceremony of Shandong Week at Expo Milano 2015.
The company also produces
reflects unique Chinese wisdom and civilization.”
snacks using ejiao as the main ingredient, such as a product that mixes ejiao with walnuts, white rock sugar, black sesame seeds and other materials.
Also, it launched a new type of ejiao jujubes during the ejiao festival, which will be firstly sold at JD.com, a leading online shopping portal in China.
Grabbing opportunities brought by the Internet Plus strategy has been a main focus of Dong’e Ejiao these years to expand its marketing channels.
The company has established partnerships with many online retail giants such as Tmall and JD.
It also set up an e-commerce company in Beijing earlier this year to integrate and manage those online marketing resources.
A production line of Dong’e Ejiao in Shandong province.