China Daily (Canada) - - BUSINESS -

ex­pe­ri­ence sell­ing pork,” Chen said.

The pork chain has since ex­panded to 800-odd stores, reach­ing Beijing, Shang­hai, Guangzhou, Shen­zhen, Foshan, Zhong­shan, Zhuhai and other cities in Pearl River Delta, with an­nual rev­enue of more than 1 bil­lion yuan.

“I dis­like the idea of go­ing with the flow,” Chen said. China’s youth, he thinks, should re­al­ize there are busi­ness op­por­tu­ni­ties out­side the arena of in­ter­net star­tups. In a speech at his alma mater, Chen told stu­dents he is a “buf­foon” be­cause he does un­fash­ion­able things like in­vest­ing in out-of-fash­ion in­dus­tries. But he also told them be­ing a butcher isn’t easy.

“If I start a busi­ness, I will not go into the In­ter­net area, but if I in­vest, I might con­sider fund­ing some in­ter­net star­tups be­cause I can get re­turns in a short time. I need to wait at least eight to ten years to get re­sults in a tra­di­tional in­dus­try, but I can gain profit in just three to five years once an In­ter­net en­ter­prise gets listed.”

More than earn­ing bil­lions, what keeps Chen go­ing is the thrill of tak­ing on chal­lenges. He is aware­much of his pork sales come from Beijing, Shang­hai, Shen­zhen and Guangzhou. Since his busi­nesses are con­fined to spe­cific re­gions, he wants to ex­pand his em­pire’s foot­print so as to be on par with com­pa­nies that have a China-wide pres­ence. That could mean get­ting No 1 Food Co Ltd listed on the New Third Board. Chen said plans to that ef­fect are un­der­way.

Chen Sheng Chair­man and pres­i­dent of Tiandi No 1 Bev­er­age Inc Year of Birth: 1962 Birth­place: Zhan­jiang city Ed­u­ca­tion: Bach­e­lor’s de­gree in eco­nomics fromPek­ing Univer­sity, EMBA fromTs­inghua Univer­sity Ca­reer: 1984: Civil ser­vant with the gov­ern­ment of Guangzhou 1990s: Set up a real es­tate com­pany in Zhan­jiang, Guang­dong prov­ince 1997: Set up Tiandi No 1 Bev­er­age Inc 2004: Set up Guang­dong No 1 Food Co Ltd Chen Sheng, chair­man and pres­i­dent of Tiandi No 1 Bev­er­age Inc

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