Tak­ing a shine to the Kiwi grapes

China Daily (Canada) - - BUSINESS - ByWANG ZHUOQIONG

China is now New Zealand’s sixth-largest wine ex­port mar­ket by value. Wine ex­ports to China for the fi­nan­cial year to June 2015 ex­ceeded NZ$27mil­lion ($18 mil­lion), said Natalie Potts, mar­ket­ing man­ager, Asia, for the New Zealand Wine­grow­ers.

The top three mar­kets for New Zealand wine ex­ports are the United States, Aus­tralia and the United King­dom. “As Chi­nese consumption of New Zealand wine grows, we ex­pect to seeChina rise up through the ranks,” said Potts.

Wine is New Zealand’s sixth largest ex­port good by value. Wine ex­ports last fi­nan­cial year were worth over NZ$1.4 bil­lion, on track to meet the 2020 tar­get of NZ$2 bil­lion.

It ap­pears there is a re­bal­anc­ing across many dif­fer­ent sec­tors of the Chi­nese wine mar­ket, she said. In the past few years, the im­ported wine mar­ket in China slowed. How­ever, in 2015, there were some pos­i­tive im­prove­ments. New Zealand wine ex­ports to China in­creased nearly 10 per­cent in value in the first half of 2015.

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