Baidu to halt com­mer­cial­iza­tion of health fo­rums

China Daily (Canada) - - NEWS CAPSULE -

US-listed Baidu said in a state­ment that it will stop com­mer­cial­ized op­er­a­tion of all of its Tieba fo­rums, which fo­cus on dis­cussing the di­ag­no­sis and treat­ment of ill­nesses.

Baidu’s an­nounce­ment came af­ter some Tieba users ac­cused the In­ter­net gi­ant of sell­ing its he­mophilia on­line com­mu­nity to some un­qual­i­fied pri­vate hospi­tals, a move that could ef­fec­tively help their reach to po­ten­tial clients.

A user with the nick­name “May­i­cai” said about 5,000 ne­ti­zens use the on­line Tieba com­mu­nity to dis­cuss and share ef­fec­tive treat­ments for he­mophilia. But sell­ing the on­line com­mu­nity to un­qual­i­fied hospi­tals could en­dan­ger the health of whose suf­fer from the dis­ease.

Dom­i­nat­ing C h i n a ’s on­line search mar­ket means Baidu can eas­ily help en­ter­prises with mar­ket­ing. And health­care ad­ver­tise­ments are one of the main pow­er­houses for Baidu’s search busi­ness.

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