Baidu to halt commercialization of health forums
US-listed Baidu said in a statement that it will stop commercialized operation of all of its Tieba forums, which focus on discussing the diagnosis and treatment of illnesses.
Baidu’s announcement came after some Tieba users accused the Internet giant of selling its hemophilia online community to some unqualified private hospitals, a move that could effectively help their reach to potential clients.
A user with the nickname “Mayicai” said about 5,000 netizens use the online Tieba community to discuss and share effective treatments for hemophilia. But selling the online community to unqualified hospitals could endanger the health of whose suffer from the disease.
Dominating C h i n a ’s online search market means Baidu can easily help enterprises with marketing. And healthcare advertisements are one of the main powerhouses for Baidu’s search business.