Ho­tels poised to cash in on Dis­ney craze

Hos­pi­tal­ity oper­a­tors look to hit the ground run­ning when the crowds ar­rive this June at Shang­hai’s Dis­ney­land

China Daily (Canada) - - SHANGHAI - By WANG ZHUOQIONG in Bei­jing

wangzhuo­qiong@chi­nadaily. com.cn

When the Shang­hai Dis­ney Re­sort opens in June this year, hoteliers in the Yangtze River Delta will be well pre­pared to cap­i­tal­ize on the hordes of vis­i­tors mak­ing their way to the highly an­tic­i­pated theme park.

Xu Weiluo, brand­ing ex­ec­u­tive of Homeinns Co Ltd — a lead­ing bud­get ho­tel group head­quar­tered in Shang­hai — said that his com­pany had de­vel­oped a busi­ness strat­egy for this oc­ca­sion many years ago, and part of it in­volved set­ting up a depart­ment to de­velop ho­tel projects and tourism prod­ucts near Shang­hai’s Dis­ney­land.

Hoteliers in Shang­hai and the Delta re­gion have al­ready ex­panded their pres­ence to lo­ca­tions near the metro sta­tions on the No 2 and 11 sub­way lines that lead to the re­sort. The No 11 sub­way line will ex­tend to the Dis­ney Re­sort while the No 2 line ex­tends to the Shang­hai Pudong In­ter­na­tional Air­port .

Many hoteliers have also tweaked the con­fig­u­ra­tions of their stan­dard rooms to make them more fam­ily- friendly, while oth­ers have ac­quired the rights to sell Dis­ney tick­ets that have been pack­aged to­gether with ac­com­mo­da­tion and pickup ser­vices.

The Shang­hai Dis­ney Re­sort will have two ac­com­mo­da­tion fa­cil­i­ties — the 420-room Shang­hai Dis­ney­land Ho­tel and the

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