Hotels poised to cash in on Disney craze
Hospitality operators look to hit the ground running when the crowds arrive this June at Shanghai’s Disneyland
When the Shanghai Disney Resort opens in June this year, hoteliers in the Yangtze River Delta will be well prepared to capitalize on the hordes of visitors making their way to the highly anticipated theme park.
Xu Weiluo, branding executive of Homeinns Co Ltd — a leading budget hotel group headquartered in Shanghai — said that his company had developed a business strategy for this occasion many years ago, and part of it involved setting up a department to develop hotel projects and tourism products near Shanghai’s Disneyland.
Hoteliers in Shanghai and the Delta region have already expanded their presence to locations near the metro stations on the No 2 and 11 subway lines that lead to the resort. The No 11 subway line will extend to the Disney Resort while the No 2 line extends to the Shanghai Pudong International Airport .
Many hoteliers have also tweaked the configurations of their standard rooms to make them more family- friendly, while others have acquired the rights to sell Disney tickets that have been packaged together with accommodation and pickup services.
The Shanghai Disney Resort will have two accommodation facilities — the 420-room Shanghai Disneyland Hotel and the