Bet­ter op­er­a­tion of fes­ti­val gala tick­ets re­quired

China Daily (Canada) - - LIFE -

Cen­tral Tele­vi­sion’s 2016 Spring Fes­ti­val Gala are re­port­edly be­ing sold by some on­line ser­vice providers, such as, for up to 88,000 yuan ($13,375). CCTV says it does not sell tick­ets for the Lu­nar NewYear show through any chan­nels. Yanzhao Evening News com­mented onWed­nes­day:

Al­though China Cen­tral Tele­vi­sion does not sell tick­ets for its an­nual Spring Fes­ti­val Gala, they al­ways ap­pear for sale on­line.

It deals a heavy blow to the im­age of both the pro­gram and the broad­caster, if some peo­ple end up pay­ing a lot for fake tick­ets.

True, it is pos­si­ble that some peo­ple who are in­vited to the gala and re­ceive tick­ets might not be able to at­tend and so seek to sell their tick­ets.

But such a seem­ingly fair ex­change can still lead to dis­putes when it comes to the price, be­cause the tick­ets are not for sale, there­fore do not have a price in the first place.

There­fore, the broad­caster is obliged to not only

re­mind po­ten­tial ticket pur­chasers of the risks, but also pre­vent them from be­ing de­ceived.

For ex­am­ple, peo­ple should be in­formed of how the Spring Fes­ti­val gala tick­ets are dis­trib­uted, so they are aware that tick­ets sold on­line are prob­a­bly fakes.

More im­por­tantly, the not-for-sale tick­ets, which are given to a cer­tain group of peo­ple as gifts, should not be trans­ferrable.

That be­ing said, all ticket hold­ers, no mat­ter how they man­age to ac­quire their tick­ets, should be re­quired to pro­vide valid iden­ti­fi­ca­tion to en­ter the au­di­to­rium, in ac­cor­dance with a real-name reg­is­tra­tion pol­icy.

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