JD.com aids ru­ral ar­eas

E-com­merce projects planned in 200 coun­ties with 25,000 vil­lages to boost em­ploy­ment

China Daily (Canada) - - BUSINESS - By MENGJING mengjing@chi­nadaily.com.cn

JD.com Inc, the e-com­merce ma­jor, and the State Coun­cil Lead­ing Group Of­fice of Poverty Al­le­vi­a­tion and De­vel­op­ment have signed a part­ner­ship to ap­ply the govern­ment’s “In­ter­net Plus” strat­egy to poverty al­le­vi­a­tion in the coun­try’s ru­ral ar­eas.

Ac­cord­ing to the agree­ment, they will jointly ex­plore us­ing e-com­merce to boost in­come, gen­er­ate jobs and en­cour­age peo­ple to set up their own ven­tures.

Bei­jing-based JD.com said it is com­mit­ted to in­vest­ing more in China’s pover­tys­tricken re­gions be­tween 2016 and 2020. It will fo­cus on help­ing build lo­gis­tics in­fra­struc­ture to en­sure that farm pro­duce can be sold and de­liv­ered on­line.

Hong Tianyun, deputy di­rec­tor of the poverty al­le­vi­a­tion and de­vel­op­ment of­fice, said that China has lifted more than 700 mil­lion peo­ple out of poverty over the past 30 years, which is a tremen­dous achieve­ment.

“But there are still many peo­ple across the coun­try liv­ing in poverty.

“That means they not only live on low in­comes but also suf­fer from poor road in­fra­struc­ture, poor health­care and education,” he said.

Hong’s of­fice spent all of 2014 reg­is­ter­ing ev­ery­one who had an an­nual in­come below 2,300 yuan ($349.6) in China, and found 70 mil­lion peo­ple are still below the poverty line.

The JD.com co­op­er­a­tion is

to

ur­ban

ar­eas ex­pected to help lift 2 mil­lion peo­ple out of poverty in China, said the joint state­ment.

JD.com will be work­ing on projects in 200 coun­ties with 25,000 vil­lages.

The core of the plan is to help peo­ple build their own on­line shops on JD.com’s plat­form so that they can sell lo­cal prod­ucts to on­line shop­pers around China.

It will also help

train one mil­lion peo­ple in ba­sic e-com­merce skills, to im­prove their chances of both run­ning their own busi­ness and find­ing work.

Liu Qiang­dong, JD.com’s chief ex­ec­u­tive of­fi­cer, said many en­ter­prises have made con­tri­bu­tions to ru­ral China but some have been in vain be­cause they failed to find and ac­cess those who need help most.

“The poverty al­le­vi­a­tion and de­vel­op­ment of­fice has set up a sys­tem that reg­is­ters ev­ery­one liv­ing in poverty and through the co­op­er­a­tion, we will be able to ac­cu­rately help those in most need,” Liu said.

JD.com said that around 70 per­cent of its em­ploy­ees are from ru­ral ar­eas.

In­ter­nally, the com­pany has its own foun­da­tion worth 30 mil­lion yuan, which pro­vides work­ers with fi­nan­cial help if they run into per­sonal dif­fi­cul­ties.

But there are still many peo­ple across the coun­try liv­ing in poverty.”

WANG ZHAO / AFP

A JD.com em­ployee checks goods on a con­veyor belt at a ware­house in Lang­fang, He­bei prov­ince.

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