Time­line of Nongfu Spring

China Daily (Canada) - - SHANGHAI -

had per­formed checks on four batches of bot­tled wa­ter from the com­pany’s six pro­duc­tion sites. Re­ports later emerged that the Bei­jing Times ac­tu­ally owned a min­eral wa­ter com­pany, which led to spec­u­la­tion about how the re­ports were aimed at destab­lish­ing Nongfu Spring.

Last year, Zhong again raised eye­brows when he an­nounced his de­ci­sion to break into the “lux­ury wa­ter” seg­ment to com­pete with pre­mium for­eign brands such as Evian and Per­rier af­ter dis­cov­er­ing an ideal wa­ter source in the Chang­bai Moun­tains in Jilin prov­ince. This lat­est wa­ter plant, the com­pany’s 16th across China, is tucked away in the foot of the moun­tain range bor­der­ing North Korea.

The com­pany is specif­i­cally tar­get­ing ba­bies, school­child­ren and adults with this pre­mium of­fer­ing and it claims that the main dif­fer­ence be­tween th­ese three new prod­ucts and its reg­u­lar ones is the

GAO ERQIANG / CHINA DAILY

Nongfu Spring Chair­man Zhong Shan­shan is com­mit­ted to pro­vid­ing con­sumers with prod­ucts that have health ben­e­fits.

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