Timeline of Nongfu Spring
had performed checks on four batches of bottled water from the company’s six production sites. Reports later emerged that the Beijing Times actually owned a mineral water company, which led to speculation about how the reports were aimed at destablishing Nongfu Spring.
Last year, Zhong again raised eyebrows when he announced his decision to break into the “luxury water” segment to compete with premium foreign brands such as Evian and Perrier after discovering an ideal water source in the Changbai Mountains in Jilin province. This latest water plant, the company’s 16th across China, is tucked away in the foot of the mountain range bordering North Korea.
The company is specifically targeting babies, schoolchildren and adults with this premium offering and it claims that the main difference between these three new products and its regular ones is the
Nongfu Spring Chairman Zhong Shanshan is committed to providing consumers with products that have health benefits.