Campaign set to fight ivory trade
For Jaguar Land Rover, product is king in the Year of the Monkey. The British automaker is assembling a formidable product line-up of Jaguar and Land Rover models as it aims to build on an impressive six months of consecutive sales growth following a period of adjustment in China in the first half of 2015.
“In the wake of Jaguar Land Rover’s best ever global sales figures in 2015, we are bringing a new generation of exceptional vehicles to China”, said Mark Bishop, president of Integrated Marketing, Sales and Service at Jaguar Land Rover China/ Chery Jaguar Land Rover. “Recent arrivals have been well received by the market while we expect forthcoming models to make a big impact in their respective segments. We are excited about 2016 and confident of our development in China.”
2016 is set to be a breakthrough year in China for historic brand Jaguar. New versions of the Jaguar XJ and XF models recently went on sale, joining the award-winning Jaguar XE, a model already proving popular with Chinese customers.
The highly anticipated F-PACE will also come to China this year, along with Jaguar’s first locally produced vehicle, set to go into
The World Wildlife Fund and China’s tourist information-sharing website Mafengwo have launched a joint promotion to discourage people from buying illegal ivory, or any other wildlife products, while traveling abroad.
Launched before the Spring Festival holiday, tourists traveling particularly to Southeast Asian countries are being offered the chance to use limited-edition luggage tags that warn against buying any illegal products during trips.
Printed with the logo “It’s a life, not an art ware”, the tags are being jointly produced by Mafengwo, WWF and TRAFFIC, the wildlife trade monitoring network.
“The giveaways are aimed at targeting all potential buyers of ivory products,” said Li Xiaojia, TRAFFIC China’s communications officer.
“By making tourists realize the cruel types of poaching being used behind the production of ivory products, we hope the public can stay away from illegal wildlife goods while traveling to Southeast Asia, which is considered a distribution hub for such activities.”
The giveaways are aimed at targeting all potential buyers of ivory products.”
was also targeted at reminding tourists buying the goods of the serious legal problems they face if caught smuggling items into China.
According to WWF, Southeast Asia has always been a hotspot for ivory smuggling.
Tens of thousands of elephants are killed each year for their tusks, and China remains one of the biggest consumers.
“These joint efforts aim to make every tourist an antiivory promoter and ambassador,” said Wang Jiamin, head of corporate social responsibility atMafengwo.
The tourist information sharing website will also strengthen the campaign by encouraging tourists to share their travel stories about elephants through WeChat, Weibo and other social network sites, she said.
Jaguar Land Rover’s revamped product line-up has the potential to thrive in 2016. Mark Bishop, president of Integrated Marketing, Sales and Service at Jaguar Land Rover China/Chery Jaguar Land Rover of consecutive sales growth for Jaguar Land Rover in China