Cam­paign set to fight ivory trade

China Daily (Canada) - - BUSINESS - By ZHENG XIN zhengxin@chi­nadaily.com.cn

For Jaguar Land Rover, prod­uct is king in the Year of the Mon­key. The Bri­tish au­tomaker is as­sem­bling a for­mi­da­ble prod­uct line-up of Jaguar and Land Rover mod­els as it aims to build on an im­pres­sive six months of con­sec­u­tive sales growth fol­low­ing a pe­riod of ad­just­ment in China in the first half of 2015.

“In the wake of Jaguar Land Rover’s best ever global sales fig­ures in 2015, we are bring­ing a new gen­er­a­tion of ex­cep­tional ve­hi­cles to China”, said Mark Bishop, pres­i­dent of In­te­grated Mar­ket­ing, Sales and Ser­vice at Jaguar Land Rover China/ Ch­ery Jaguar Land Rover. “Re­cent ar­rivals have been well re­ceived by the mar­ket while we ex­pect forth­com­ing mod­els to make a big im­pact in their re­spec­tive seg­ments. We are ex­cited about 2016 and con­fi­dent of our de­vel­op­ment in China.”

2016 is set to be a break­through year in China for his­toric brand Jaguar. New ver­sions of the Jaguar XJ and XF mod­els re­cently went on sale, join­ing the award-win­ning Jaguar XE, a model al­ready prov­ing pop­u­lar with Chi­nese cus­tomers.

The highly an­tic­i­pated F-PACE will also come to China this year, along with Jaguar’s first lo­cally pro­duced ve­hi­cle, set to go into

The World Wildlife Fund and China’s tourist in­for­ma­tion-shar­ing web­site Mafengwo have launched a joint pro­mo­tion to dis­cour­age peo­ple from buy­ing il­le­gal ivory, or any other wildlife prod­ucts, while trav­el­ing abroad.

Launched be­fore the Spring Fes­ti­val hol­i­day, tourists trav­el­ing par­tic­u­larly to South­east Asian coun­tries are be­ing of­fered the chance to use lim­ited-edi­tion lug­gage tags that warn against buy­ing any il­le­gal prod­ucts dur­ing trips.

Printed with the logo “It’s a life, not an art ware”, the tags are be­ing jointly pro­duced by Mafengwo, WWF and TRAF­FIC, the wildlife trade mon­i­tor­ing net­work.

“The give­aways are aimed at tar­get­ing all po­ten­tial buy­ers of ivory prod­ucts,” said Li Xiao­jia, TRAF­FIC China’s com­mu­ni­ca­tions of­fi­cer.

“By mak­ing tourists re­al­ize the cruel types of poach­ing be­ing used be­hind the pro­duc­tion of ivory prod­ucts, we hope the pub­lic can stay away from il­le­gal wildlife goods while trav­el­ing to South­east Asia, which is con­sid­ered a dis­tri­bu­tion hub for such ac­tiv­i­ties.”

The ef­fort,

The give­aways are aimed at tar­get­ing all po­ten­tial buy­ers of ivory prod­ucts.”

she

said,

was also tar­geted at re­mind­ing tourists buy­ing the goods of the se­ri­ous le­gal prob­lems they face if caught smug­gling items into China.

Ac­cord­ing to WWF, South­east Asia has al­ways been a hotspot for ivory smug­gling.

Tens of thou­sands of ele­phants are killed each year for their tusks, and China re­mains one of the big­gest con­sumers.

“Th­ese joint ef­forts aim to make ev­ery tourist an an­ti­ivory pro­moter and am­bas­sador,” said Wang Ji­amin, head of cor­po­rate so­cial re­spon­si­bil­ity atMafengwo.

The tourist in­for­ma­tion shar­ing web­site will also strengthen the cam­paign by en­cour­ag­ing tourists to share their travel sto­ries about ele­phants through WeChat, Weibo and other so­cial net­work sites, she said.

PRO­VIDED TO CHINA DAILY

Jaguar Land Rover’s re­vamped prod­uct line-up has the po­ten­tial to thrive in 2016. Mark Bishop, pres­i­dent of In­te­grated Mar­ket­ing, Sales and Ser­vice at Jaguar Land Rover China/Ch­ery Jaguar Land Rover of con­sec­u­tive sales growth for Jaguar Land Rover in China

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