YumBrands wins al­tru­ism award

China Daily (Canada) - - BUSINESS -

Yum Brands, the owner of the Pizza Hut and KFC restau­rant chains, was awarded the Chi­nese PublicWel­fare Medal for its work to al­le­vi­ate poverty at the China En­ter­prises PublicWel­fare Or­der Sum­mit in Bei­jing late last month. It won the award for its “One Yuan Do­na­tion” pro­ject that the com­pany launched in 2008 in co­op­er­a­tion with the China Foun­da­tion for Poverty Al­le­vi­a­tion. The pro­ject aims to help feed mal­nour­ished chil­dren in im­pov­er­ished moun­tain­ous ar­eas.

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