Spend­ing in the name of van­ity

China Daily (Canada) - - SHANGHAI - By XU JUN­QIAN in Shang­hai

xu­jun­qian@chi­nadaily.com. cn

While skin­care and cos­metic prod­ucts are still con­sid­ered to be a woman’s do­main, young Chi­nese men are now be­gin­ning to spend more on such items, ac­cord­ing to a joint re­port re­leased by Tmall, China’s largest e-com­merce plat­form, and China Busi­ness News Data.

The re­port in­di­cated that one out of ev­ery four male on­line shop­pers born af­ter 1990 has pur­chased a skin­care prod­uct in 2015, and un­like their pre­de­ces­sors, they are seem­ingly as scrupu­lous as the women, buy­ing prod­ucts rang­ing from fa­cial cleansers to mois­tur­iz­ers to beauty masks.

In gen­eral, those in China who spend the most buy­ing skin­care and cos­met­ics prod­ucts on­line are middle-aged house­wives from the less de­vel­oped re­gions in the west. Their most fre­quent pur­chases are lux­ury creams priced above 500 yuan ($76) from brands such as Es­tee Lauder, Lancome and Dior.

Mean­while, Ja­panese and Korean skin­care brands dom­i­nate the shop­ping carts of the younger gen­er­a­tions.

China’s beauty mar­ket raked in 484.6 bil­lion yuan of sales in 2015, up by al­most 20 per­cent year-on-year. More than one-third of the sales were made on­line and Tmall — the busi­ness-to-cus­tomer plat­form of e-com­merce gi­ant Alibaba — ac­counted for close to 70 per­cent of it.

“The growth rate of China’s beauty mar­ket has ac­tu­ally been slow­ing down since 2014, but the on­line seg­ment is still soar­ing,” said Hu Weix­iong, gen­eral man­ager of Tmall’s

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