Spending in the name of vanity
While skincare and cosmetic products are still considered to be a woman’s domain, young Chinese men are now beginning to spend more on such items, according to a joint report released by Tmall, China’s largest e-commerce platform, and China Business News Data.
The report indicated that one out of every four male online shoppers born after 1990 has purchased a skincare product in 2015, and unlike their predecessors, they are seemingly as scrupulous as the women, buying products ranging from facial cleansers to moisturizers to beauty masks.
In general, those in China who spend the most buying skincare and cosmetics products online are middle-aged housewives from the less developed regions in the west. Their most frequent purchases are luxury creams priced above 500 yuan ($76) from brands such as Estee Lauder, Lancome and Dior.
Meanwhile, Japanese and Korean skincare brands dominate the shopping carts of the younger generations.
China’s beauty market raked in 484.6 billion yuan of sales in 2015, up by almost 20 percent year-on-year. More than one-third of the sales were made online and Tmall — the business-to-customer platform of e-commerce giant Alibaba — accounted for close to 70 percent of it.
“The growth rate of China’s beauty market has actually been slowing down since 2014, but the online segment is still soaring,” said Hu Weixiong, general manager of Tmall’s