Hengyuanxiang’s e-commerce revenue
“The musical was performed in September 2015 in Shanghai and it achieved great success. Now, we are in discussions with counterparts from the United States, United Kingdom, Israel and Italy because we want to bring this musical to global audiences,” said Chen Zhongwei, general manager of Hengyuanxiang Group.
“We are also looking to illustrate Hengyuanxiang’s rich history by being involved in a variety of other performances including TV dramas, movies, and plays,” Chen added.
Apart from the arts and culture scene, Hengyuanxiang is also well-known for its involvement in various charitable activities, such as a significant donation to victims of the Sichuan Earthquake in 2008, as well as being one of the sponsors of the Beijing Olympic Games in the same year.
Most recently, in April 2015, Hengyuanxiang sponsored and held the Laureus World Sports Awards — also known as the Oscars in the sporting world — in Shanghai. This was