Pharma platter: Serve chilled
Express service sounds like a simple business — just carrying things from one spot to another.
But in the modern world, this could involve a lot of innovation and conforming to latest business trends.
“One of the things we are seeing as a growth area, and really an expression of the changing demographics, is the growth in healthcare. We are very focused right now on developing solutions for healthcare business,” Karen Reddington, president of FedEx Express Asia Pacific, told China Daily. “The healthcare industry often has special demands in packaging.”
“We introduced one-stop healthcare solutions in China this January. With our temperature-controlled packages, somebody in China can ship their temperature-sensitive items out to the rest of the world and be confident that the shipment is going to stay within the required temperature range,” Reddington explained.
The FedEx Cold Shipping Package is able to keep shipments, such as medicine and blood samples, at a consistent 2 degrees Celsius to 8 degrees Celsius environment for up to 96 hours, or four days.
Other packages can also provide different temperaturecontrolled environments ranging from 25 degrees Celsius to as low as minus 150 degrees Celsius. “What we also do for some customers is monitor their shipments during the trip,” Reddington added.
“If we see a temperature excursion, we have the opportunity to intervene, repack and send it on its way again. For very sensitive shipments, we provide various types of options.”
The World Health Organization defines “temperature excursion” as an event when a time-temperature sensitive shipment is exposed to temperatures outside the range or ranges prescribed for storage and/or transport.
Reddington added that healthcare solutions have been “very popular” in the US and Japan.
“We rolled it out in China because we saw demand in the market. We expect the service to become increasingly popular.”
Targeting users such as pharmaceutical developers, the service could also be used for other perishable commodities such as cut flowers.
“You could risk a lot if you don’t have a reliable service provider. Right packaging and handling could make significant difference to your business,” Reddington noted.
Karen Reddington, president of FedEx Express Asia Pacific, says to go from vision to reality in the region would require not only strong infrastructure development but also a regulatory environment that supports and encourages rapid economic growth.