Travel companies woo customers in smaller cities
The Chinese urge to travel overseas is spreading deeper into the second- and third-tier cities, according to industry experts, with more firms now wooing customers with customized and cheaper packages.
Jiang Yiyi, a researcher from the China Tourism Academy, said outbound tourism was no longer a privilege of the rich, and expects the lower-tier cities to continue contributing higher shares of bookings.
“Many travel agencies from across the world are also starting to tap into the trend by wooing Chinese visitors from smaller cities directly with more promotions, convenient flights and simplified visa applications, while budget airlines are also opening up routes from across the globe to the Chinese smaller cities,” said Jin Peng, manager of independent travel packages at online travel service platform Mafengwo.
A traditional Tibetan wedding ceremony was held in Shangri-La city, Diqing Tibetan autonomous prefecture, Southwest China’s Yunnan province, on Sunday.