Travel com­pa­nies woo cus­tomers in smaller cities

China Daily (Canada) - - NEWS CAPSULE -

The Chi­nese urge to travel over­seas is spread­ing deeper into the se­cond- and third-tier cities, ac­cord­ing to in­dus­try ex­perts, with more firms now woo­ing cus­tomers with cus­tom­ized and cheaper pack­ages.

Jiang Yiyi, a re­searcher from the China Tourism Academy, said out­bound tourism was no longer a priv­i­lege of the rich, and ex­pects the lower-tier cities to con­tinue con­tribut­ing higher shares of book­ings.

“Many travel agen­cies from across the world are also start­ing to tap into the trend by woo­ing Chi­nese vis­i­tors from smaller cities di­rectly with more pro­mo­tions, con­ve­nient flights and sim­pli­fied visa ap­pli­ca­tions, while bud­get air­lines are also open­ing up routes from across the globe to the Chi­nese smaller cities,” said Jin Peng, man­ager of in­de­pen­dent travel pack­ages at on­line travel ser­vice plat­form Mafengwo.

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A tra­di­tional Ti­betan wed­ding cer­e­mony was held in Shangri-La city, Diqing Ti­betan au­ton­o­mous pre­fec­ture, South­west China’s Yun­nan prov­ince, on Sun­day.

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