DJI drone maker sees 2016 profit soaring
Shenzhen, Guangdongbased DJI-Innovations Technology Co’s 2015 net profit was $250 million, and the company estimates it will rise by 86 percent to $460 million this year.
DJI leads the global consumer market for drones with a 70 percent share. It also commands a 47 percent share of the US market.
Wang Fan, the company’s vice-president, said its confidence stems from the company having the best flight control system in the drone industry. Wang said the system is analogous to the brain. It makes the drone flight stable and safe.
A real-time picture communication system is also key for civilian drones, Wang said. DJI-Innovation has a tie-up with Hasselblad, the high-end optical camera manufacturer from Switzerland, to develop its own cameras customized for use in drones, he said.