DJI drone maker sees 2016 profit soar­ing

China Daily (Canada) - - NEWS CAPSULE -

Shen­zhen, Guang­dong­based DJI-In­no­va­tions Tech­nol­ogy Co’s 2015 net profit was $250 mil­lion, and the com­pany es­ti­mates it will rise by 86 per­cent to $460 mil­lion this year.

DJI leads the global con­sumer mar­ket for drones with a 70 per­cent share. It also com­mands a 47 per­cent share of the US mar­ket.

Wang Fan, the com­pany’s vice-pres­i­dent, said its con­fi­dence stems from the com­pany hav­ing the best flight con­trol sys­tem in the drone in­dus­try. Wang said the sys­tem is anal­o­gous to the brain. It makes the drone flight sta­ble and safe.

A real-time pic­ture com­mu­ni­ca­tion sys­tem is also key for civil­ian drones, Wang said. DJI-In­no­va­tion has a tie-up with Has­sel­blad, the high-end op­ti­cal cam­era man­u­fac­turer from Switzer­land, to de­velop its own cam­eras cus­tom­ized for use in drones, he said.

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