Value of top 100 brands soars to $525b

China Daily (Canada) - - NEWS CAPSULE -

The value of China’s top 100 brands surged 13 per­cent to $525.6 bil­lion last year de­spite the coun­try’s eco­nomic slow­down, an an­nual sur­vey showed.

For the first time, mar­ket­driven brands that are owned by en­trepreneurial com­pa­nies con­trib­uted more than half, or 51 per­cent, of the value of the top 100, sur­pass­ing the Sta­te­owned en­ter­prises, the sur­vey known as the BrandZ Top 100 Most Valu­able Chi­nese Brands said.

Ac­cord­ing to the sur­vey, Ten­cent re­mains China’s most valu­able brand, grow­ing its value 24 per­cent to $82.1 bil­lion, fol­lowed by China Mo­bile at $57.2 bil­lion and Alibaba at $47.6 bil­lion.

The highest new en­trants were tele­coms brand Huawei, rank­ing sev­enth with a brand value of $18.5 bil­lion and on­line re­tailer JD.com Inc that ranked 15th with a value of $9.4 bil­lion.

The 2016 edi­tion of the sur­vey was re­leased in Bei­jing by the New York-based re­search firm Mill­ward Brown, which owns BrandZ, and the com­mu­ni­ca­tions group WPP Plc.

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