Value of top 100 brands soars to $525b
The value of China’s top 100 brands surged 13 percent to $525.6 billion last year despite the country’s economic slowdown, an annual survey showed.
For the first time, marketdriven brands that are owned by entrepreneurial companies contributed more than half, or 51 percent, of the value of the top 100, surpassing the Stateowned enterprises, the survey known as the BrandZ Top 100 Most Valuable Chinese Brands said.
According to the survey, Tencent remains China’s most valuable brand, growing its value 24 percent to $82.1 billion, followed by China Mobile at $57.2 billion and Alibaba at $47.6 billion.
The highest new entrants were telecoms brand Huawei, ranking seventh with a brand value of $18.5 billion and online retailer JD.com Inc that ranked 15th with a value of $9.4 billion.
The 2016 edition of the survey was released in Beijing by the New York-based research firm Millward Brown, which owns BrandZ, and the communications group WPP Plc.