McKinsey: Consumers now more discerning
Chinese consumers are seeking a more balanced life where health, family and experiences are the top priorities, according to McKinsey’s 2016 China Consumer Report.
The report revealed that Chinese consumers are setting aside a larger portion of their income for lifestyle services and experiences — more than half of the interviewees plan to spend more on leisure and entertainment, as evidenced by a 50 percent surge in box-office receipts in the past year.
At the same time, an increasing number of consumers are striving to achieve more balanced lives by eating healthier food, practicing preventive healthcare and pursuing sporting activities.
The report surveyed 10,000 people aged 18 to 56 across 44 cities in China.