McKin­sey: Con­sumers now more dis­cern­ing

China Daily (Canada) - - NEWS CAPSULE -

Chi­nese con­sumers are seek­ing a more bal­anced life where health, fam­ily and ex­pe­ri­ences are the top pri­or­i­ties, ac­cord­ing to McKin­sey’s 2016 China Con­sumer Re­port.

The re­port re­vealed that Chi­nese con­sumers are set­ting aside a larger por­tion of their in­come for life­style ser­vices and ex­pe­ri­ences — more than half of the in­ter­vie­wees plan to spend more on leisure and en­ter­tain­ment, as ev­i­denced by a 50 per­cent surge in box-of­fice re­ceipts in the past year.

At the same time, an in­creas­ing num­ber of con­sumers are striv­ing to achieve more bal­anced lives by eat­ing health­ier food, prac­tic­ing pre­ven­tive health­care and pur­su­ing sport­ing ac­tiv­i­ties.

The re­port sur­veyed 10,000 peo­ple aged 18 to 56 across 44 cities in China.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.