Mil­lion yuan

China Daily (Canada) - - SHANGHAI -

Cy­ber­star Papi Jiang's val­u­a­tion be­fore she re­ceived 12 mil­lion yuan

in fund­ing

about the whole thing is read­ing the com­ments. It’s what makes the whole thing feel real rather than just num­bers on a screen. I al­ways take into con­sid­er­a­tion what my fol­low­ers say be­cause they are the whole rea­son I’m here. I love hear­ing their opin­ion on things and all the love they give me is more than I de­serve,” she said.

“I am pas­sion­ate about fash­ion, art, music, makeup and a lot of other things. I hope to in­cor­po­rate what I love to do into my so­cial me­dia feeds and I hope to start my own makeup or cloth­ing brand in the near fu­ture,” she added.

Sim­i­larly, In­ter­net star­lets in China are also closely linked with the fash­ion busi­ness.

Seven out of the top 10 Taobao. com mer­chants dur­ing the 2014 Sin­gles Day sales spree, also known as China’s ver­sion of Black Fri­day, sell fe­male cloth­ing that are pro­moted by In­ter­net star­lets. Ac­cord­ing to pub­lic in­for­ma­tion, there are more than 1,000 of such mer­chants op­er­at­ing at the moment

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