Holiday upsurge leads to box-office records
China’s box office revenues jumped by 51 percent to a record 14.47 billion yuan ($2.23 billion) in the first quarter, thanks to a rise in audience numbers during the New Year holiday season.
However, despite being delighted by the rise, many insiders have voiced concerns about irregularities and possible bubbles in China’s movie industry, and have called for a more healthy and sustainable development.
Data released on Sunday show that the week-long Spring Festival holiday, from Feb 7 to 13,generated 3.6 billion yuan in ticket revenues, while February enjoyed the quarter’s best returns with 6.9 billion yuan, according to China National Radio.
Earning 10.5 billion yuan, Chinese films accounted for almost three-quarters of the takings in the country’s box offices during the first quarter.