Char­ity from a bird’s-eye per­spec­tive

China Daily (Canada) - - SHANGHAI - By ZHANG KUN in Shang­hai


An ex­hi­bi­tion and char­ity auc­tion of aerial pho­to­graphs took place re­cently in Shang­hai, call­ing on peo­ple to look at the world from dif­fer­ent per­spec­tives, while of­fer­ing a help­ing hand to those in need.

Da­jiang In­no­va­tion, or DJI, is the world’s lead­ing com­pany in consumer drones pro­duc­tion. It runs Sky Pixel, the only plat­form for aerial pho­tog­ra­phy where artists, pho­tog­ra­phers and film mak­ers share images, lo­ca­tions and in­for­ma­tion.

Sky Pixel hosted its first aerial pho­tog­ra­phy com­pe­ti­tion in 2015 and took the win­ning images on an ex­hi­bi­tion tour in cities such as Los An­ge­les, Ber­lin and Hong Kong be­fore a show­case at the Lafayette Art & De­sign Cen­ter in Shang­hai.

In ad­di­tion to the more than 200 award-win­ning pic­tures that were on show in Shang­hai, the ex­hi­bi­tion also fea­tured images by lo­cal artists that in­cluded cityscapes as well as vi­su­als of ev­ery­day life.

Vis­i­tors were able to pur­chase some of the images via an auc­tion and the pro­ceeds went to the Ocean Par­adise project by One Foun­da­tion, a char­ity or­ga­ni­za­tion cre­ated by Chi­nese film star Jet Li that sup­ports fam­i­lies with autis­tic chil­dren.

Li started the Ocean Par­adise project in 2011 af­ter he starred in the 2009 film of the same name. The project has since pro­vided sup­port to more than 160 non-gov­ern­men­tal or­ga­ni­za­tions, par­tic­u­larly those in the mid-west re­gions of China, that care for chil­dren with autism and those suf­fer­ing from cere­bral palsy and rare dis­eases.

Ac­cord­ing to Ye Wan, the di­rec­tor for brand­ing and com­mu­ni­ca­tions with One Foun­da­tion, the project has been or­ga­niz­ing a se­ries of cam­paigns since 2012 to erad­i­cate dis­crim­i­na­tion to­ward such chil­dren and their fam­i­lies.

Oliver Wang, pub­lic re­la­tions di­rec­tor for DJI, said that the com­pany has also been pro­vid­ing fi­nan­cial sup­port to th­ese chil­dren, in ad­di­tion to lessons that teach fly­ing and assem­bly skills.

Founded in 2006, DJI’s civil­ian un­manned aerial ve­hi­cles (UAV) make up 70 per­cent of the global mar­ket share to­day. The com­pany’s drones are widely used for pho­tog­ra­phy, film­ing as well as search and res­cue pur­poses.

Although the Shen­zhen-head­quar­tered com­pany de­clined to dis­close its sales vol­ume, a re­search by Op­pen­heimer & Co Inc es­ti­mated that DJI had more than a mil­lion pro­sumer (pro­fes­sional con­sumers such as pho­tog­ra­phers and filmmakers) drone ship­ments in 2015.

The Op­pen­heimer re­port also pre­dicted that drones will have a wider range of ap­pli­ca­tions and more com­pelling value propo­si­tions, while the in­dus­try will con­tin­u­ously be faced with chal­lenges and con­tro­ver­sies, such as those re­lat­ing to pub­lic safety and pri­vacy. To ad­dress th­ese prob­lems, DJI has worked closely with su­per­vis­ing ad­min­is­tra­tions to en­sure safe flight for drone-users and mem­bers of the pub­lic.

Wang Han­bing's pho­to­graph on show at the Sky Pixel ex­hi­bi­tion

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