Charity from a bird’s-eye perspective
An exhibition and charity auction of aerial photographs took place recently in Shanghai, calling on people to look at the world from different perspectives, while offering a helping hand to those in need.
Dajiang Innovation, or DJI, is the world’s leading company in consumer drones production. It runs Sky Pixel, the only platform for aerial photography where artists, photographers and film makers share images, locations and information.
Sky Pixel hosted its first aerial photography competition in 2015 and took the winning images on an exhibition tour in cities such as Los Angeles, Berlin and Hong Kong before a showcase at the Lafayette Art & Design Center in Shanghai.
In addition to the more than 200 award-winning pictures that were on show in Shanghai, the exhibition also featured images by local artists that included cityscapes as well as visuals of everyday life.
Visitors were able to purchase some of the images via an auction and the proceeds went to the Ocean Paradise project by One Foundation, a charity organization created by Chinese film star Jet Li that supports families with autistic children.
Li started the Ocean Paradise project in 2011 after he starred in the 2009 film of the same name. The project has since provided support to more than 160 non-governmental organizations, particularly those in the mid-west regions of China, that care for children with autism and those suffering from cerebral palsy and rare diseases.
According to Ye Wan, the director for branding and communications with One Foundation, the project has been organizing a series of campaigns since 2012 to eradicate discrimination toward such children and their families.
Oliver Wang, public relations director for DJI, said that the company has also been providing financial support to these children, in addition to lessons that teach flying and assembly skills.
Founded in 2006, DJI’s civilian unmanned aerial vehicles (UAV) make up 70 percent of the global market share today. The company’s drones are widely used for photography, filming as well as search and rescue purposes.
Although the Shenzhen-headquartered company declined to disclose its sales volume, a research by Oppenheimer & Co Inc estimated that DJI had more than a million prosumer (professional consumers such as photographers and filmmakers) drone shipments in 2015.
The Oppenheimer report also predicted that drones will have a wider range of applications and more compelling value propositions, while the industry will continuously be faced with challenges and controversies, such as those relating to public safety and privacy. To address these problems, DJI has worked closely with supervising administrations to ensure safe flight for drone-users and members of the public.
Wang Hanbing's photograph on show at the Sky Pixel exhibition