In­tel in­ten­si­fies fo­cus on 3-D cam­era

China Daily (Canada) - - LIFE - By MASI in Shen­zhen, Guang­dong masi@chi­nadaily.com.cn

In­telCor­pis­ag­gres­sively pro­mot­ing its 3-D cam­era tech­nol­ogy in China as the com­pany is step­ping up ef­forts to catch up with Qual­comm Inc in the mo­bile chip sec­tor and pre­par­ing for op­por­tu­ni­ties brought up by the in­ter­net of things.

Ian Yang, pres­i­dent of In­tel China, said onWed­nes­day the com­pany is team­ing up with a string ofChi­nese com­pa­nies to ap­ply the RealSense tech­nol­ogy to var­i­ous prod­ucts, rang­ing from com­put­ers, tablets and ro­bots to drones.

“RealSense 3-D cam­era can give ma­chines ‘hu­man eyes’, which can see the dis­tance be­tween ob­jects and sep­a­rate ob­jects from the back­ground lay­ers be­hind them, thus pro­duc­ing bet­ter ob­ject, fa­cial and ges­ture recog­ni­tion than a tra­di­tional cam­era,” Yang said.

One of the ma­jor part­ners is Ninebot Inc, a Tian­jin-based short-dis­tance per­sonal elec­tric­maker, which ac­quired in­dus­try leader Seg­way Inc last year.

Seg­way has equipped its lat­est but­ler ro­bot with a RealSense 3-D cam­era, which can track full 3-D mo­tion, rec­og­nize sur­faces of things nearby, map and de­tect an en­vi­ron­ment in real time.

Bei­jing-based Len­ovo Group Ltd, the world’s largest PC maker, and Yuneec In­ter­na­tional Co Ltd, a Shang­haibased drone maker, which raised $60 mil­lion from In­tel last year, are also ap­ply­ing the tech­nol­ogy to their prod­ucts.

An­a­lysts said In­tel’s en­thu­si­asm in 3-D vi­sion marks a sig­nif­i­cant shift in the com­pany’s sales strat­egy as the gi­ant of PC chips is los­ing ground to Qual­com­min the­mo­bilechip­sec­tor.

“In­stead of sell­ing chips alone, In­tel is now sell­ing chips as part of its so­lu­tion pack­ages, which can en­cour­age devel­op­ers to use its chips in non-PC de­vices,” said Hao Ying, an in­dus­try ex­pert.

The RealSense tech­nol­ogy, for in­stance, can only work on drones when backed with In­tel’s self-de­vel­oped chips, which have far faster data pro­cess­ing ca­pa­bil­ity than ri­val prod­ucts, he added.

Last year, the multi­na­tional said it would in­vest $5.5 bil­lion to con­vert a chip plant in Dalian, Liaon­ing prov­ince, for the pro­duc­tion of 3-D NAND chips, a type of ad­vanced mem­ory chip, which can store data with­out us­ing up power.

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