Alibaba, US pork industry partner for China
Alibaba and the US pork industry are teaming up to sell pork products to online shoppers in China, where there is a shortage of pork along with rising prices.
The US Meat Export Federation (USMEF), a trade association committed to developing international markets for US beef, pork, lamb and veal, has recently worked with the group-buying website Juhuasuan and online retail platform Tmall, both operated by Alibaba Group, to sell US pork on the Juhuasuan website.
A total of 4,000 packages of pork shoulders and chops were on sale from April 26 to 28. Nearly 3,000 packages of pork were sold during the three-day sale, which attracted 300,000 shoppers, according to Lu Jianing of Alibaba. Juhuasuan said the selling price was lower than the Chinese market price.