Chinese travelers losing appetite for luxury products
China’s affluent travelers, the world’s biggest force in global luxury spending, prefer having a bite of local cuisine rather than snapping up the likes of Chanel bags and Rolex watches.
That’s according to the latest data in an Asian luxury travel report, released recently at the 10th International Luxury Travel Market exhibition in Shanghai.
The report, which interviewed more than 5,300 affluent travelers across Asia over the past two months, tracked the change in consumption spending.
The survey found that despite the growing desire and interest among the interviewees to “travel more luxuriously in the near future”, exploring local cuisines in foreign lands has for the first time overtaken splurges of shopping at outlets.