Older cit­i­zens the most ex­cited about Dis­ney­land

China Daily (Canada) - - SHANGHAI - By XU JUNQIAN in Shang­hai

xu­jun­qian@chi­nadaily.com. cn

Peo­ple aged above 45, in­stead of those from the younger gen­er­a­tions, are the most ea­ger to visit the newly-opened Shang­hai Dis­ney­land, ac­cord­ing to a re­cent sur­vey by the Shang­hai Con­sumer Coun­cil.

The sur­vey polled some 5,400 peo­ple from 288 cities across China, of which onethird are reg­u­lar res­i­dents in Shang­hai. Up to 60 per­cent of the in­ter­vie­wees who are aged above 45 re­sponded the most pos­i­tively to the ques­tion about whether they are ready to visit Shang­hai Dis­ney­land, topping other age groups. The sur­vey also found that shop­ping for stuffed toys re­mains the most pop­u­lar ac­tiv­ity among all in­ter­vie­wees.

“We were quite sur­prised with the sur­vey find­ings. We ex­pected Dis­ney­land to be a des­ti­na­tion for young­sters,” said Yang Xiong, a mem­ber of the stand­ing com­mit­tee of Shang­hai Con­sumer Coun­cil and direc­tor of the so­ci­ol­ogy re­search in­sti­tute of Shang­hai Acad­emy of So­cial Sciences.

There were other “un­ex­pected find­ings” in the sur­vey, too. Those who fall un­der the low­est in­come bracket (an­nual in­come of no more than 50,000 yuan) showed the strong­est in­ter­est in vis­it­ing the theme park, and those from out­side of Shang­hai were ac­tu­ally more in­clined to make a trip as com­pared to the city’s res­i­dents.

Yang be­lieves that the find­ings could be at­trib­uted to the fact that the more wealthy in­di­vid­u­als might

GAO ERQIANG / CHINA DAILY

El­derly fe­males are seen as a ma­jor con­sump­tion power in the newly opened Shang­hai Dis­ney­land.

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