Older citizens the most excited about Disneyland
People aged above 45, instead of those from the younger generations, are the most eager to visit the newly-opened Shanghai Disneyland, according to a recent survey by the Shanghai Consumer Council.
The survey polled some 5,400 people from 288 cities across China, of which onethird are regular residents in Shanghai. Up to 60 percent of the interviewees who are aged above 45 responded the most positively to the question about whether they are ready to visit Shanghai Disneyland, topping other age groups. The survey also found that shopping for stuffed toys remains the most popular activity among all interviewees.
“We were quite surprised with the survey findings. We expected Disneyland to be a destination for youngsters,” said Yang Xiong, a member of the standing committee of Shanghai Consumer Council and director of the sociology research institute of Shanghai Academy of Social Sciences.
There were other “unexpected findings” in the survey, too. Those who fall under the lowest income bracket (annual income of no more than 50,000 yuan) showed the strongest interest in visiting the theme park, and those from outside of Shanghai were actually more inclined to make a trip as compared to the city’s residents.
Yang believes that the findings could be attributed to the fact that the more wealthy individuals might
Elderly females are seen as a major consumption power in the newly opened Shanghai Disneyland.