China Daily (Canada) - - SHANGHAI -

the av­er­age expenditure of a Chi­nese con­sumer dur­ing a trip to Shang­hai to visit Dis­ney­land

have al­ready vis­ited other Dis­ney­land parks dur­ing their trav­els, while the one in Shang­hai is the most ac­ces­si­ble and af­ford­able des­ti­na­tion for peo­ple from lower in­come groups.

“I’ve watched many car­toons and films with my daugh­ter when she was a child. To see princesses in re­al­ity and how they are liv­ing ‘hap­pily ever af­ter’ could be some­thing ap­peal­ing to us se­niors as well,” said Ge Jingzhen, 56, a Shang­hai na­tive who vis­ited Dis­ney­land in May dur­ing its trial op­er­a­tions.

It is es­ti­mated that Dis­ney­land vis­i­tors from out­side Shang­hai are likely to spend three to five days in the city and spend an av­er­age of 4,215 yuan per capita, ex­clud­ing trans­porta­tion costs. This trans­lates to an ad­di­tional rev­enue of 60 bil­lion yuan for Shang­hai’s tourism industry ev­ery year.

Ac­cord­ing to the Na­tional Sta­tis­tics Bureau, there were more than 400 mil­lion Chi­nese aged be­tween 40 and 60 as of 2014, with an­other 200 mil­lion in the above-60 pop­u­la­tion, mean­ing that half of China’s pop­u­la­tion could be con­sid­ered “se­nior cit­i­zens”.

Sun Li­jian, a se­nior econ­o­mist at Fu­dan Uni­ver­sity in Shang­hai, noted that the con­sump­tion power of the el­derly, or damas (el­derly fe­males) in par­tic­u­lar, can­not be ne­glected, as they are the ones with the most spare time and have con­sid­er­able dis­pos­able in­comes.

Dubbed as the “nu­clear weapon” of the Chi­nese econ­omy, Chi­nese damas have in re­cent times been known for snap­ping up gold bars and bit coins, and treat­ing them­selves to nice trips.

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