the average expenditure of a Chinese consumer during a trip to Shanghai to visit Disneyland
have already visited other Disneyland parks during their travels, while the one in Shanghai is the most accessible and affordable destination for people from lower income groups.
“I’ve watched many cartoons and films with my daughter when she was a child. To see princesses in reality and how they are living ‘happily ever after’ could be something appealing to us seniors as well,” said Ge Jingzhen, 56, a Shanghai native who visited Disneyland in May during its trial operations.
It is estimated that Disneyland visitors from outside Shanghai are likely to spend three to five days in the city and spend an average of 4,215 yuan per capita, excluding transportation costs. This translates to an additional revenue of 60 billion yuan for Shanghai’s tourism industry every year.
According to the National Statistics Bureau, there were more than 400 million Chinese aged between 40 and 60 as of 2014, with another 200 million in the above-60 population, meaning that half of China’s population could be considered “senior citizens”.
Sun Lijian, a senior economist at Fudan University in Shanghai, noted that the consumption power of the elderly, or damas (elderly females) in particular, cannot be neglected, as they are the ones with the most spare time and have considerable disposable incomes.
Dubbed as the “nuclear weapon” of the Chinese economy, Chinese damas have in recent times been known for snapping up gold bars and bit coins, and treating themselves to nice trips.