Per­cent

China Daily (Canada) - - SHANGHAI -

Star­bucks’ mar­ket share in China in 2015

Con­sul­tancy firm Euromon­i­tor es­ti­mated that Star­bucks had a 73.3 per­cent mar­ket share in China in 2015, com­pared to McCafe’s (run by McDon­ald’s) 9.3 per­cent and Costa Cof­fee’s 9 per­cent.

“The un­par­al­leled dom­i­nance en­joyed by Star­bucks has kind of qual­i­fied the brand to raise the price with­out

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