China puts limit on imported TV shows, remakes
China’s media regulator has issued a directive limiting imported TV shows and remakes, aiming to promote domestic productions.
With authorized remakes of foreign TV reality shows gaining popularity in China, the State Administration of Press, Publication, Radio, Film and Television ordered that all television stations must stop airing unapproved programs that are based on overseas formats starting July 1.
The licensing of TV programs, concepts and branding created overseas mostly shows from Europe and South Korea has been a growing trend in China since 2012.
“The reliance on imported program formats has been squeezing out the creative incentive of domestic producers and broadcasters,” the statement said. “Audiences are craving more Chinese original programs that are fun to watch and feature healthy tastes.”