China puts limit on im­ported TV shows, re­makes

China Daily (Canada) - - NEWS CAPSULE -

China’s me­dia reg­u­la­tor has is­sued a di­rec­tive lim­it­ing im­ported TV shows and re­makes, aim­ing to pro­mote do­mes­tic pro­duc­tions.

With au­tho­rized re­makes of for­eign TV re­al­ity shows gain­ing pop­u­lar­ity in China, the State Ad­min­is­tra­tion of Press, Pub­li­ca­tion, Ra­dio, Film and Tele­vi­sion or­dered that all tele­vi­sion sta­tions must stop air­ing un­ap­proved pro­grams that are based on over­seas for­mats start­ing July 1.

The li­cens­ing of TV pro­grams, con­cepts and brand­ing cre­ated over­seas mostly shows from Europe and South Korea has been a grow­ing trend in China since 2012.

“The re­liance on im­ported pro­gram for­mats has been squeez­ing out the creative in­cen­tive of do­mes­tic pro­duc­ers and broad­cast­ers,” the state­ment said. “Au­di­ences are crav­ing more Chi­nese orig­i­nal pro­grams that are fun to watch and fea­ture healthy tastes.”

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