Give Alibaba a sec­ond chance to purge fakes

China Daily (Canada) - - LIFE -

JackMa, the founder of e-com­merce gi­ant Alibaba Group, courted con­tro­versy last week for say­ing that many fake prod­ucts are bet­ter than branded goods. His com­ment seemed to be part of his fight­back af­ter Alibaba was dropped from the anti-coun­ter­feit­ing coali­tion and widely crit­i­cized for be­ing a “plat­form” sell­ing fakes.

Alibaba Group was sus­pended from the mem­ber­ship ofWash­ing­ton-based In­ter­na­tional Anti-Coun­ter­feit­ing Coali­tion in­May, just one month af­ter it be­came a mem­ber, be­cause of ac­cu­sa­tions that it had failed to con­trol the sale of fake goods on its on­line e-com­merce plat­form, Taobao. Has Alibaba failed in its fight against fake goods, or have the IACC of­fi­cials acted un­fairly against the group?

Alibaba is the world’s big­gest e-com­merce plat­form. Its cus­tomerto-cus­tomer (C2C) model, rep­re­sented by Taobao, and busi­ness-to­cus­tomer (B2C) model, Tmall, are its ma­jor busi­ness mod­els. In 2014, Alibaba launched Tmall, through which global brands could di­rectly sell their prod­ucts to Chi­nese cus­tomers.

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