Su­per­cell pur­chase to help Ten­cent’s glob­al­iza­tion

China Daily (Canada) - - LIFE - By MASI masi@chi­nadaily.com.cn

Ten­cent Hold­ings Ltd’s in­vest­ment in Fin­nish mo­bile gam­ing com­pany Su­per­cell Oy will ac­cel­er­ate the glob­al­iza­tion of the com­pany, ex­perts said.

The Ten­cent-led con­sor­tium said on Tues­day it will pay $8.6 bil­lion to ac­quire up to 84 per­cent of Su­per­cell.

Char­lie Dai, prin­ci­pal an­a­lyst at For­rester Re­search Inc, said the deal fits quite well with Ten­cent’s global strat­egy as the Shen­zhen-based com­pany seeks to grow its mo­bile suc­cess be­yond China.

“Ten­cent will not only have a gam­ing com­pany with good global brand-name aware­ness but also pop­u­lar games that gen­er­ate good rev­enue glob­ally,” Dai said.

Cur­rently, most of Ten­cent’s gam­ing fans are lo­cated in South­east Asian coun­tries.

Su­per­cell, de­vel­oper of the hit ti­tle Clash of Clans, has topped the list of re­search firm App An­nie’s Top 52 pub­lish­ers for 2014 and 2015.

Jun­deYu, Asi­aPaci­fic­manag­ing di­rec­tor at App An­nie, said Ten­cent is al­ready mon­e­tiz­ing its mo­bile games from over­seas users. Last year, it de­rived more than half of its $15 bil­lion rev­enue from gam­ing.

But some an­a­lysts worry whether the ac­qui­si­tion, one of the largest by Chi­nese com­pa­nies, can live up to the deal value, given that many gam­ing de­vel­op­ers have faded into medi­ocrityafter­makinga­global hit.

Xue Yongfeng, an an­a­lyst at Bei­jing-based in­ter­net con­sul­tancy Analysys In­ter­na­tional, how­ever, dis­agreed. “Su­per­cell has al­ready es­tab­lished it­self as a com­pany with con­sis­tent in­no­va­tion. All of its­four­mo­bile games are phe­nom­e­nal and en­joy wide pop­u­lar­ity,” Xu said.

Meng Jing con­trib­uted to this story.

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