“Red tourism” on the rise
Travelers flock to historic landmarks on the weekend of the anniversary of the founding of the CPC
Red tourism, the term used to describe visits to prominent sites during China’s revolutionary period, looks to be gaining in popularity across the country, with train tickets from Shanghai to a number of “red destinations” on the weekend of July 2 sold out.
July 1 was the 95 th anniversary of the founding of the Communist Party of China (CPC).
Some of these destinations include Beijing, Nanjing in Jiangsu province, Jinggangshan in Jiangxi province, Yan’an in Shaanxi and Zunyi in Guizhou provinces.
In addition, the sales figures for flight tickets and longdistance buses to these cities had doubled, with Yan’an and Zunyi being the most favored destinations, according to the country’s largest online travel agency, Ctrip.
Yan’an used to be the center of the communist revolution while Zunyi was where the Political Bureau of the CPC Central Committee held a meeting during the Red Army’s Long March in January 1935.
This meeting had established a new central leadership represented by Mao Zedong. This year also marks the 80th anniversary of the victory of the Long March.
Jinsui area in Shanxi province, the location of one of the earliest bases of the revolution, was also a popular destination with tourists.
The Jinsui Revolutionary Memorial Hall in Luliang city in Shanxi received an average of 40 tour groups every day since early June while the Taiyuan Liberation Memorial Museum received more than 1,000 visitors per day since June 21.
In Kuqa county in Xinjiang Uygur autonomous region, the Memorial Hall of Lin Jilu, the former head of Kuqa county and Wushi county who contributed greatly to local development in education, agriculture and social welfare, received more than 300 visitors per day since late June.
In Shanghai, visitors formed long queues at the building where the CPC held its first national congress. The site, located on 76 Xingye Road in the Xintiandi area, had underwent a major refurbishment and expansion and was reopened on July 1. On July 23, 1921, the first National Congress of the CPC was convened at this place.
The two-story building, which was turned into a memorial site in 1952, now has twice as much exhibition space following the expansion project.
Statistics from the National Tourism Administration showed that “red tourism” is developing rapidly in the country. Such sites received more than 4 billion tourists over the past decade and visitor figures are growing at an average of 16 percent per annum.
The number of inbound tourists for “red tourism” is on the rise as well. Some 672,000 inbound tourists visited “red destinations” across China in the first three months of this year, a year-on-year increase of 94 percent, according to the administration.