“Red tourism” on the rise

Trav­el­ers flock to his­toric land­marks on the weekend of the an­niver­sary of the found­ing of the CPC

China Daily (Canada) - - SHANGHAI - By ZHOU WENT­ING in Shang­hai

zhouwent­ing@chi­nadaily. com.cn

Red tourism, the term used to de­scribe vis­its to prom­i­nent sites dur­ing China’s rev­o­lu­tion­ary pe­riod, looks to be gain­ing in pop­u­lar­ity across the coun­try, with train tick­ets from Shang­hai to a num­ber of “red des­ti­na­tions” on the weekend of July 2 sold out.

July 1 was the 95 th an­niver­sary of the found­ing of the Com­mu­nist Party of China (CPC).

Some of th­ese des­ti­na­tions in­clude Bei­jing, Nan­jing in Jiangsu prov­ince, Jing­gang­shan in Jiangxi prov­ince, Yan’an in Shaanxi and Zunyi in Guizhou prov­inces.

In ad­di­tion, the sales fig­ures for flight tick­ets and longdis­tance buses to th­ese cities had dou­bled, with Yan’an and Zunyi be­ing the most fa­vored des­ti­na­tions, ac­cord­ing to the coun­try’s largest on­line travel agency, Ctrip.

Yan’an used to be the cen­ter of the com­mu­nist rev­o­lu­tion while Zunyi was where the Po­lit­i­cal Bureau of the CPC Cen­tral Com­mit­tee held a meet­ing dur­ing the Red Army’s Long March in Jan­uary 1935.

This meet­ing had es­tab­lished a new cen­tral lead­er­ship rep­re­sented by Mao Ze­dong. This year also marks the 80th an­niver­sary of the vic­tory of the Long March.

Jin­sui area in Shanxi prov­ince, the lo­ca­tion of one of the ear­li­est bases of the rev­o­lu­tion, was also a pop­u­lar des­ti­na­tion with tourists.

The Jin­sui Rev­o­lu­tion­ary Memo­rial Hall in Lu­liang city in Shanxi re­ceived an av­er­age of 40 tour groups ev­ery day since early June while the Taiyuan Lib­er­a­tion Memo­rial Mu­seum re­ceived more than 1,000 vis­i­tors per day since June 21.

In Kuqa county in Xin­jiang Uygur au­ton­o­mous re­gion, the Memo­rial Hall of Lin Jilu, the for­mer head of Kuqa county and Wushi county who con­trib­uted greatly to lo­cal devel­op­ment in ed­u­ca­tion, agri­cul­ture and so­cial wel­fare, re­ceived more than 300 vis­i­tors per day since late June.

In Shang­hai, vis­i­tors formed long queues at the build­ing where the CPC held its first na­tional congress. The site, lo­cated on 76 Xingye Road in the Xin­tiandi area, had un­der­went a ma­jor re­fur­bish­ment and ex­pan­sion and was re­opened on July 1. On July 23, 1921, the first Na­tional Congress of the CPC was con­vened at this place.

The two-story build­ing, which was turned into a memo­rial site in 1952, now has twice as much ex­hi­bi­tion space fol­low­ing the ex­pan­sion project.

Statis­tics from the Na­tional Tourism Ad­min­is­tra­tion showed that “red tourism” is de­vel­op­ing rapidly in the coun­try. Such sites re­ceived more than 4 bil­lion tourists over the past decade and visi­tor fig­ures are grow­ing at an av­er­age of 16 per­cent per an­num.

The num­ber of in­bound tourists for “red tourism” is on the rise as well. Some 672,000 in­bound tourists vis­ited “red des­ti­na­tions” across China in the first three months of this year, a year-on-year in­crease of 94 per­cent, ac­cord­ing to the ad­min­is­tra­tion.

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