France woos post-Brexit UK ex­ec­u­tives

China Daily (Canada) - - LIFE - By BLOOMBERG

Four thou­sand Bri­tish ex­ec­u­tives have re­ceived a love let­ter from Paris.

The let­ter, writ­ten by the head of the Paris re­gional gov­ern­ment to of­fi­cials of com­pa­nies of all sizes a day af­ter the United King­dom voted to leave the Euro­pean Union on June 23, ex­tols the busi­ness ad­van­tages of the French cap­i­tal. List­ing ev­ery­thing from lo­ca­tion and in­fra­struc­ture to a well-trained work­force and world-class ser­vices, it makes a case for them to move oper­a­tions and jobs to the re­gion.

“The Paris re­gion of­fers an un­par­al­leled qual­ity of life” with its hos­pi­tals, schools and cul­tural of­fer­ings among its strong points, Va­lerie Pe­cresse, the head of the re­gional gov­ern­ment, wrote in the let­ter.

Cities across Europe are eye­ing the spoils of the Bri­tish ref­er­en­dum re­sult, mak­ing a pitch to busi­nesses large and small who want to se­cure ac­cess to the sin­gle mar­ket of the re­main­ing 27 coun­tries of the EU. In London’s fi­nan­cial district, a truck was spot­ted car­ry­ing a bill­board with the words “Dear star­tups, keep calm and move to Berlin”. French and Ger­man politi­cians have sparred over whether Frank­furt or Paris should take over London’s euro-clear­ing busi­ness.

Paris Euro­place, a lobby for the French fi­nan­cial in­dus­try, is hold­ing a con­fer­ence this week to lay out rea­sons why Paris can be a ma­jor re­gional fi­nan­cial cen­ter. Un­usu­ally, Prime Min­is­ter Manuel Valls planned to speak at Euro­place’s ban­quet lunch on Wed­nes­day, tak­ing the place of Fi­nance Min­is­ter Michel Sapin, as France makes a pitch for London jobs.

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