Tougher rules for ads on the internet
China has introduced a regulation to take a firmer grip on the country’s internet advertising industry, following the death of a college student who sought treatment for his disease with online search giant Baidu Inc.
The new regulation means that pay- for- performance searches, which are some of the high-earning businesses for China’s internet groups like Baidu and Alibaba Group Holding Ltd, will be under tighter control.
Under the regulation, all paid online listings need to be labeled “advertisements” as of Sept 1. Some are labeled “promotions’’ now.
Baidu, which was investigated by the government in May after the death of the student, said in a statement that the Beijing-based company is a strong advocate of the new rule.