Online retailers in China offer ‘Brexit sales’
Chinese retailers offered significant discounts for British goods on the web as the pound hit record lows when the UK decided to leave the European Union.
Online retailers in China launched Brexit-themed marketing offering a slew of cutprice deals on British and European goods as the sterling continued to weaken, hitting a low of more than 31 years against the US dollar by July 6.
“Brexit low prices are coming, come grab vouchers worth 1 million yuan in total,” read the banner across Tmall’s webpage dedicated to UK goods. Slashing prices by as much as 60 percent, the Chinese online retail giant advertised reduced “Brexit prices” on dozens of British products.