On­line re­tail­ers in China of­fer ‘Brexit sales’

China Daily (Canada) - - NEWS CAPSULE -

Chi­nese re­tail­ers of­fered sig­nif­i­cant dis­counts for Bri­tish goods on the web as the pound hit record lows when the UK de­cided to leave the Euro­pean Union.

On­line re­tail­ers in China launched Brexit-themed mar­ket­ing of­fer­ing a slew of cut­price deals on Bri­tish and Euro­pean goods as the ster­ling con­tin­ued to weaken, hit­ting a low of more than 31 years against the US dol­lar by July 6.

“Brexit low prices are com­ing, come grab vouch­ers worth 1 mil­lion yuan in to­tal,” read the ban­ner across Tmall’s web­page ded­i­cated to UK goods. Slash­ing prices by as much as 60 per­cent, the Chi­nese on­line re­tail gi­ant ad­ver­tised re­duced “Brexit prices” on dozens of Bri­tish prod­ucts.

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