Work­ing women’s toy packs plea­sure, health

China Daily (Canada) - - BUSINESS - By FAN­FEIFEI fan­feifei@chi­nadaily.com.cn

For long, sex toys have been per­ceived as vul­gar play­things of hy­per­sexed be­ings out­side the main­stream. Newly launched Mon­ster Pub, made in China, will likely change all that and more.

It is an in­tel­li­gent women’s sex toy — a mul­ti­pur­pose smart de­vice, if you will.

Xiao Xue (not her real name), 26, a de­signer at an ad­ver­tis­ing com­pany, liked the toy and said it can be “con­cealed”, which makes it “ex­cit­ing”.

Priced 399 yuan ($60), packs in a load of fem­i­nine health ap­pli­ca­tions that even the most con­ser­va­tive and shy women will find hard to re­sist.

There are signs to that ef­fect al­ready. Nearly 450 units of Mon­ster Pub were bought last month on Taobao.com, Alibaba Group’s on­line mar­ket­place.

Rea­sons are not far to seek. The prod­uct’s so­phis­ti­cated sen­sor sys­tem ac­cu­rately de­tects fluc­tu­a­tions in a woman’s body tem­per­a­ture dur­ing men­strual cy­cles and ovu­la­tory pe­riod.

It en­ables users to make sense of the mea­sure­ments by link­ing with a smart­phone ap­pli­ca­tion.

Liu Bo, founder and CEO of Sistalk, maker of Mon­ster Pub, said: “We help work­ing women find a bal­ance be­tween sex­ual plea­sure and health.”

Sistalk tapped crowd­fund­ing plat­form JD Fi­nance, which is af­fil­i­ated to on­line mar­ket­place it JD.com Inc, on March 8. Within 72 hours, it reached its tar­get of 100,000 yuan. And in 120 hours, it raised more than 1.5 mil­lion yuan or 15 times its tar­get, well be­yond its wildest dreams.

En­cour­aged by in­vestors’ un­stinted sup­port and con­sumers’ pos­i­tive feed­back, Sistalk is nurs­ing big plans for fu­ture. “We plan to launch more­women’s health mon­i­tor­ing prod­ucts,” said Liu.

Such business ex­pan­sion may well dove­tail with China’s sex toys mar­ket, which has grown rapidly and is still show­ing po­ten­tial for enor­mous growth. Con­sul­tancy Analysys In­ter­na­tional said that the business- to­cus­tomer sex toys­mar­ket in China is ex­pected to in­crease to 8.55 bil­lion yuan this year and 13.25 bil­lion yuan next year from 5.41 bil­lion yuan last year. That’s a growth rate of 55 per­cent year-on-year. Clearly, the Chi­nese sex toys mar­ket has en­tered a rel­a­tively ma­ture pe­riod.

An­a­lysts es­ti­mate the global in­tel­li­gent wear­ables mar­ket will be worth up to $50 bil­lion in the next two to three years.

Wear­able de­vices, homes, health­care prod­ucts, sex toys... all will go smart.

But Ma Xiao­nian, vicechair of the China Sex­ol­ogy As­so­ci­a­tion, strikes a note of cau­tion and pro­vides a proper per­spec­tive.

“The in­tel­li­gent toy is just an aux­il­iary tool for en­hanced sex­ual life. It can’t re­place the emo­tional in­put and psy­cho­log­i­cal con­nect that hu­man be­ings alone can pro­vide.”

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