PPTV builds on sports stream­ing lead

China Daily (Canada) - - SHANGHAI - By YU RAN in Shanghai yu­ran@chi­nadaily.com.cn

As the lead­ing sports stream­ing video plat­form in China, PPTV is keen to stand out from the fast-grow­ing on­line sports in­dus­try by de­vel­op­ing its unique in­ter­ac­tive ac­tiv­i­ties.

To at­tract and re­tain con­sumers with its va­ri­ety of live sports matches, the com­pany un­veiled on Aug 18 its new sports sea­son led by the Span­ish soc­cer league La Liga. The plat­form will in­cor­po­rate more fanori­ented ser­vices.

PPTV inked a mul­ti­me­dia deal in 2015 to broad­cast the La Liga matches live through its to­tal-media plat­forms, in­clud­ing on­line and tele­vi­sion, for the next five sea­sons. The deal was val­ued at 250 mil­lion euros ($283 mil­lion). La Liga also ad­justed the kick­off time for Chi­nese view­ers for the first time.

“We not only of­fer live games with our own copy­rights, but also will cre­ate re­lated on­line sports pro­grams, in­ter­ac­tive events through games, off­line sports ac­tiv­i­ties and de­riv­a­tives of matches for view­ers to en­joy the sports on the week­end,” said Yin Yu’an, vice-pres­i­dent of PPTV Media Tech Co Ltd.

“We will ap­ply big data and in­ter­ac­tive tech­nol­ogy for the first time to al­low view­ers to shop for matchre­lated goods, play games, vote for win­ning teams and win prizes dur­ing the live matches.”

In July, PPTV re­leased its vir­tual re­al­ity head­sets to of­fer a more im­mer­sive view­ing ex­pe­ri­ence. It has cre­ated its own TV sets es­pe­cially for fans to en­joy sports games on larger HD screens.

Sun­ing, a ma­jor re­tailer that be­came PPTV’s largest share­holder with the ac­qui­si­tion of a 44 per­cent state for $250 mil­lion in 2013, will also be­come PPTV’s off­line plat­form to de­velop their de­riv­a­tive prod­ucts.

“We aim to be­come an on­line-toof­fline plat­form to of­fer con­sumers a di­ver­sity of cul­tural ser­vices, es­pe­cially sports,” said Yin.

PPTV first streamed the 2006 World Cup, with more than 1 mil­lion peak con­cur­rent view­ers. Its live stream of the 2008 Bei­jing Olympics achieved more than 5 mil­lion on­line view­ers at the same time. It has re­mained the lead­ing provider of live-sports games through the decade.

In 2015, PPTV ac­quired the rights to broad­cast 10 live English Premier League games, in­clud­ing six payper-view matches every week for the 2014-15 sea­son by pay­ing $11 mil­lion to Su­per Sports, the ex­clu­sive Premier League broad­cast rights holder for the Chi­nese main­land.

PPTV cur­rently owns the copy­rights of 18 global sports games in­clud­ing the Span­ish soc­cer league, English Premier League, World Wrestling En­ter­tain­ment and Ul­ti­mate Fight­ing Cham­pi­onship.

In Oc­to­ber 2014, the State Coun­cil re­leased a doc­u­ment to speed up the de­vel­op­ment of the sports in­dus­try and stim­u­late sports con­sump­tion. Chi­nese com­pa­nies have since been in­vest­ing big in map­ping out the sports in­dus­try.

Ten­cent Hold­ings Ltd’s on­line video plat­form signed a $500 mil­lion agree­ment for a five-year ex­ten­sion to its ex­ist­ing deal with the Na­tional Bas­ket­ball As­so­ci­a­tion of the United States in 2015.

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