the amount of sales generated by Ximalaya FM show "Hao Hao Shuo Hua" in 10 days its own musical band.
The store, which is massively popular with consumers in the city, has in turn spurred Xinhua Bookstore to upgrade nine of its establishments in the same mold. The Xinhua Bookstore in Mudanjiang saw a 348 percent increase in its sales volume from 2015 because of this new direction.
Another shining example is Zhongshu Ge, a bookstore brand from Shanghai’s Songjiang district. Once dubbed “the most beautiful bookstore in China”, Zhongshu Ge recently expanded its business to Minhang district, Hangzhou of Zhejiang province and Yangzhou of Jiangsu province. Its latest branch is located in downtown Shanghai within Reel Mall on Nanjing Road West.
Zhongshu Ge has aligned its branding with everything creative and it regularly organizes events for writers and readers, art exhibitions, lifestyle showcases as well as creative markets.
Besides Zhongshu Ge, there are also a number of such boutique bookstores in Shanghai, including Hengshan Collection on Hengshan Road, Ban Ceng on Harbin Road, Yan Youji on Tianshan Road, and Old China Hand on Shaanxi Road. While these stores have their own distinctive styles, they do share one thing in common — they are all managed by book lovers who are dedicated to their own cultural interests.
Peng said that Shanghai has a healthy distribution of boutique bookstores in its downtown area and that there is still space available for such businesses in new commercial areas and the suburbs.
“We should encourage new brick and mortar bookstores to be set up near campuses and residential communities, especially areas with lots of white-collar workers,” said Peng.
He added that government support for small, specialized bookstores are already in place, noting that cultural administrators recently issued guidelines on the development of brick and mortar bookstores. According to the guidelines, stores that have been operational for at least three years and whose business scale, cultural taste and public serving functions have been recognized by a panel of experts, are eligible for subsidies.
The results of a survey which examined people’s reading behaviors were also released during the Shanghai Book Fair and it revealed