Women tak­ing in­vest­ment reins

China Daily (Canada) - - TOP NEWS - By WU YONG in Bei­jing wuy­ong@chi­nadaily.com.cn

Ji Yan­mei, a 36-year-old fe­male fash­ion de­signer from Bei­jing, started on­line fi­nanc­ing three years ago.

At that time, she had 2,000 yuan ($300) in an on­line shop­ping ac­count. But by the end of last year, she said, it had grown to the tidy sum of 100,000 yuan, boosted by in­vest­ments rang­ing from bank-fi­nanc­ing prod­ucts to a crowd-fund­ing project for rais­ing sheep.

“On­line in­vest­ment is just on­line shop­ping that gives you spe­cial sat­is­fac­tion,” said the mother of two.

Ji is not alone. Break­ing the stereo­type of ir­ra­tional shop­pers buy­ing bags or cos­met­ics, Chi­nese women are more en­gaged now in do­mes­tic in­vest­ment.

Their top choice, ac­cord­ing to the 2016 Women Fi­nan­cial Man­age­ment Re­port, co-pub­lished by Alibaba’s Ali Re­search, is on­line fi­nan­cial trad­ing.

The study, which was based on 10,000 ques­tion­naires, looked at women’s con­sump­tion, as­set amount and fi­nanc­ing pref­er­ences.

With in­creased in­come and bet­ter ed­u­ca­tion, 64 per­cent of those sur­veyed said they were in charge of fam­ily spend­ing, with pri­or­i­ties on chil­dren’s ed­u­ca­tion, home im­prove­ments and health in­sur­ance.

Ad­di­tion­ally, 60 per­cent said they were re­spon­si­ble for fam­ily wealth man­age­ment.

Com­pared with men, women are more con­ser­va­tive in­vestors and tend to di­ver­sify in­vest­ments for safety rea­sons, the re­port said. In ad­di­tion to on­line fi­nance, women choose de­posits while men choose stocks, it said.

Ac­cord­ing to the re­port, those with an an­nual in­come of 80,000 to 150,000 yuan were most in­ter­ested in on­line fi­nance, while those with an­nual in­come of 200,000 to 500,000 yuan were most in­volved in in­vest­ment, with 77.3 per­cent in­vest­ing more than 100,000 yuan.

On­line fi­nance prod­ucts are the top choice for 75.9 per­cent of the women sur­veyed, and 30 per­cent of them in­vested more than 50 per­cent of their cap­i­tal, ac­cord­ing to the re­port. Their in­vest­ment tar­gets in­clude mon­e­tary funds, in­sur­ance and con­sumer fi­nance.

“Women born in the 1980s and early 1990s are the back­bone of com­pa­nies, and their in­come is al­most the same as men’s in China,” said Hao Jian­bin, head of em­ploy­ment re­search at Ali Re­search.

“More­over, women have the habit of on­line shop­ping, which makes them very sen­si­tive to on­line fi­nance.”

Lian Ping, chief econ­o­mist from Bank of Com­mu­ni­ca­tions, said that “in­ter­net fi­nance should also fol­low the reg­u­la­tions of fi­nan­cial in­sti­tu­tions as banks and in­sur­ance com­pa­nies to pro­tect in­vestors”.

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