Box of­fice re­ceipts see sharp drop from last year’s hol­i­day

China Daily (Canada) - - FRONT PAGE - By ZHANG YI in Beijing zhang_yi@chi­

Box of­fice rev­enue in China de­clined sharply dur­ing the first three days of the Na­tional Day hol­i­day com­pared with last year. It was the first plunge of hol­i­day ticket sales in five years.

Ac­cord­ing to the lat­est fig­ures from China Box Of­fice, a State-run an­a­lyst, four ma­jor open­ings in­jected nearly 1.3 bil­lion yuan ($195 mil­lion) in ticket sales since the start of the hol­i­day, tra­di­tion­ally a golden week for movie­go­ers.

But sales in the first three days stood at 774 mil­lion yuan, 10 per­cent be­hind the same pe­riod last year.

I Be­longed to You, a ro­mance film adapted from Zhang Ji­a­jia’s pop­u­lar short story col­lec­tion, took the chance of a Thurs­day re­lease, right be­fore the start of the hol­i­day, and has ac­cu­mu­lated 482 mil­lion yuan — first in the rank­ings so far.

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