Box office receipts see sharp drop from last year’s holiday
Box office revenue in China declined sharply during the first three days of the National Day holiday compared with last year. It was the first plunge of holiday ticket sales in five years.
According to the latest figures from China Box Office, a State-run analyst, four major openings injected nearly 1.3 billion yuan ($195 million) in ticket sales since the start of the holiday, traditionally a golden week for moviegoers.
But sales in the first three days stood at 774 million yuan, 10 percent behind the same period last year.
I Belonged to You, a romance film adapted from Zhang Jiajia’s popular short story collection, took the chance of a Thursday release, right before the start of the holiday, and has accumulated 482 million yuan — first in the rankings so far.