Wanda signs badminton partnership deal
Chinese conglomerate Wanda Group has signed an eightyear exclusive partnership with the Badminton World Federation (BWF) that gives exclusive global sponsorship and media rights to its subsidiary Infront Sports & Media.
The partnership with BWF, the sport's world governing body, was signed on Friday in Beijing. It includes commercial rights to four international tournaments.
Badminton's popularity in China has rocketed in recent years with nearly 20 provinces boasting professional teams and tens of thousands of amateurs competing in the annual amateur national championships.
Wanda Chairman Wang Jianlin said that the company plans to sign two more deals with major international sports entities before the end of 2016.
The partnership with BWF was Wanda's 10th signing of marketing and sponsorship agreements with global federations, including world soccer body FIFA, basketball body FIBA and the International Triathlon Union.