Mat­tel brings joy to sick chil­dren

China Daily (Canada) - - BUSINESS - By ZHOUMOin Shen­zhen sally@chi­nadai­

Mat­tel Inc has set up a Play and Learn­ing Cen­ter at Shen­zhen Chil­dren’s Hospi­tal, the coun­try’s first in a hospi­tal, as the US-based toy­maker con­tin­ues its ef­forts to pro­mote the healthy de­vel­op­ment ofChi­nese chil­dren.

The cen­ter, which was of­fi­cially un­veiled on Sept 22, aims to ease chil­dren’s fears when they are re­ceiv­ing med­i­cal treat­ment and to im­prove their ex­pe­ri­ence in the hospi­tal through play­ing.

“The Play and Learn­ing Cen­ter is de­signed to en­gage chil­dren in a fun and thought­ful way, pro­vid­ing them with a safe and pos­i­tive en­vi­ron­ment that helps boost their mood and en­gage their minds,” said Stephanie Cota, pres­i­dent of Mat­tel Chil­dren’s Foun­da­tion and se­nior vice-pres­i­dent of global com­mu­ni­ca­tions atMat­tel.

“In ad­di­tion, it is equipped with prod­ucts and sup­plies that will in­spire and en­cour­age cre­ativ­ity, learn­ing and de­vel­op­ment through play.”

The open­ing of the cen­ter is part of Mat­tel’s move to boost its charity work in China. The com­pany has been mak­ing do­na­tions to pro­mote projects in var­i­ous fields, in­clud­ing early child­hood de­vel­op­ment, en­vi­ron­ment pro­tec­tion and res­cue op­er­a­tions dur­ing nat­u­ral dis­as­ters.

So far, more than $2 mil­lion has been poured into those projects. More than 30,000 peo­ple have ben­e­fited from the dona­tion, ac­cord­ing to the com­pany.

In one project, Mat­tel helped re­build 22 pri­mary schools and en­abled more than 7,000 ru­ral chil­dren to go to school. In an­other, it cre­ated pleas­ant spaces for chil­dren of mi­grant work­ers to learn arts and lan­guage.

“As a cor­po­rate cit­i­zen, Mat­tel will also do its best to sup­port the re­cent call by Pres­i­den­tXi Jin­ping for greater­im­prove­men­ton­the­qual­ity of life and health — start­ing with bet­ter care for chil­dren,” saidPeterBroeg­ger, man­ag­ing di­rec­tor ofMat­telAsia-Pa­cific.

The Play and Learn­ing Cen­ter is de­signed to en­gage chil­dren in a fun and thought­ful way...”

“Col­lec­tively, I amhope­ful that we will be able to con­trib­ute to the coun­try’s goal for its ‘Early Child De­vel­op­ment for 2030 — China Post-MDG’ ini­tia­tive to en­sure the wholesome de­vel­op­ment of all chil­dren through play.”

The new cen­ter in Shen­zhen is one of the out­comes of a three-year part­ner­ship be­tween Mat­tel Chil­dren’s Foun­da­tion and Bei­jing Chil­dren’s Hospi­tal Group (BCHG) signed early this year.

Ac­cord­ing to the agree­ment, Mat­tel would build Play and Learn­ing Cen­ters in hos­pi­tals within the group. The group con­sists of 20 hos­pi­tals across the coun­try, in­clud­ing Shen­zhenChil­dren’sHospi­tal. The two would also con­duct joint re­search on child­hood de­vel­op­ment.

The co­op­er­a­tion be­tween BCHG and Mat­tel aims to pro­vide bet­ter med­i­cal ser­vices to Chi­nese chil­dren, while at the same time bring­ing more joy­ful ex­pe­ri­ences to them to pro­mote their healthy de­vel­op­ment, BCHG Pres­i­dent Ni Xin said.

“We­hopeto bring ben­e­fits to more Chi­nese chil­dren in the com­ing years,” he said.

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