Ap­pli­ance mak­ers fore­cast dou­ble-digit ex­port growth

Man­u­fac­tur­ers say higher vol­umes in 2016 to be driven by global de­mand for smart prod­ucts

China Daily (Canada) - - BUSINESS - By JING SHUIYU and QIUQUANLIN in Guangzhou

China’s ma­jor home ap­pli­ance man­u­fac­tur­ers are ex­pected to post dou­ble-digit growth in ex­port vol­umes this year, driven by high-end smart prod­ucts, com­pany ex­ec­u­tives said.

Zhang Qingfu, vice-pres­i­dent with the in­ter­na­tional unit at Haier Group, China’s big­gest house­hold ap­pli­ance sup­plier, said that ex­port vol­umes would rise nearly 10 per­cent year-on-year in 2016.

“For­eign con­sumers fa­vor high-end prod­ucts with smart func­tions, which will en­able Haier’s ex­port vol­umes to buck the trend amid slug­gish global de­mand,” Zhang said.

Like­wise, the value of He­fei Meil­ing Group’s ex­ports is ex­pected to rise 20 per­cent in 2016 over the pre­vi­ous year, ac­cord­ing to its mar­ket­ing di­rec­torWang Xiaoyang.

Chen Zhian, vice-gen­eral man­ager at the in­ter­na­tional sales unit at Gree Elec­tric Ap­pli­ances Inc of Zhuhai, said the num­ber of buy­ers visit­ing the com­pany’s ex­hi­bi­tion at the fall ses­sion of the Canton Fair in­creased about 10 per­cent com­pared with last year.

Data ap­pear to sup­port the am­bi­tious ex­pec­ta­tions of the man­u­fac­tur­ers.

Ac­cord­ing to re­search in­sti­tute Mar­kets and Mar­kets, the size of the smart home mar­ket world­wide will ex­ceed $122 bil­lion by 2022, and the av­er­age growth rate is seen at 14 per­cent from 2016 to 2022.

Chi­nese home ap­pli­ance com­pa­nies are bet­ting big on smart prod­ucts and so­lu­tions to win for­eign con­sumers.

Haier said it has ex­ported smart air con­di­tion­ers to 24 coun­tries, in­clud­ing Italy, France, Pak­istan and In­dia, and plans to sell in­tel­li­gent home ap­pli­ance sets to Euro­pean coun­tries from early 2017.

Smart prod­ucts boost­edHaier’s ex­ports, which grew10 per­cent year-on-year in the first three quar­ters of 2016, said Zhang.

Gree’s ex­ports, ac­cord­ing to Chen, in­creased at least 15 per­cent year-on-year in the first nine months in 2016.

“Clients in Nor­way pre­fer smart air con­di­tion­ers,” said Preben Falkum, a rep­re­sen­ta­tive of Nor­we­gian trade com­pany JAZ AS.

“I choose Gree’s prod­ucts be­cause they are of best qual­ity at a good price,” added Falkum, who is a fre­quent vis­i­tor to the Canton Fair.

In ad­di­tion to de­sign­ing smart de­vices, Gree has also in­vented a smart­phone ap­pli­ca­tion to con­trol house­hold ap­pli­ances like air con­di­tion­ers and air pu­ri­fiers.

Most of the smart de­vices avail­able in the mar­ket, how­ever, are not com­pat­i­ble with other brands, which is seen as hav­ing a neg­a­tive in­flu­ence on the sales of th­ese prod­ucts.

Con­tact the writers at jing­shuiyu@ chi­nadaily.com.cn and qiuquanlin@ chi­nadaily.com.cn


A for­eign mer­chant se­lects elec­tric fans at the Canton Fair in Guangzhou, Guang­dong prov­ince, on Satur­day. Chi­nese home ap­pli­ance mak­ers are bet­ting big on smart prod­ucts and so­lu­tions to win for­eign con­sumers.

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