Weibo to help mi­croblog­gers

China Daily (Canada) - - BUSINESS -

China’s mi­croblog­ging site Weibo plans to build a on­estop sys­tem to help some of its most loyal users turn their on­line in­flu­ence into money, the com­pany’s CEO said on Tues­day. Weibo, the big­gest do­mes­tic mi­croblog­ging plat­form, will help users de­fine their brand fo­cus, at­tract and ac­cu­mu­late fol­low­ers and cash in on their pop­u­lar­ity through ad­ver­tise­ments, pay-per-read posts and other mar­ket­ing tools, Weibo CEOWang Gaofei told the 2016 V-In­flu­ence Sum­mit on the coun­try’s grow­ing new­me­dia plat­forms. Mi­croblog­gers have raked in 11.7 bil­lion yuan ($1.73 bil­lion) via Weibo’s cur­rent ser­vices. Pro­mo­tions linked to on­line shop­ping gen­er­ated the high­est earn­ings— some 10.8 bil­lion yuan in to­tal— for users, fol­lowed by pay-per-read posts and brand pro­mo­tions at 470 mil­lion and 430 mil­lion yuan, re­spec­tively. with the loss of $159 mil­lion in the same pe­riod of last year. Weather­ford In­ter­na­tional, which has its main op­er­a­tions in­Hous­ton, also re­ported a $1.8 bil­lion net loss in Q3, al­though its North Amer­i­can rev­enues slowly be­gan to in­crease from the pre­vi­ous three months.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.