Aus­tralia la­bel bound for China

China Daily (Canada) - - BUSINESS -

Aus­tralian farm­ers and ex­porters will ex­port to China un­der one “Brand Aus­tralia” la­bel, in a move set to boost in­ter­est in Aus­tralian pro­duce and un­lock key new­mar­kets among Chi­nese buy­ers. The move, de­signed to ap­peal to China’s ever-grow­ing mid­dle class, is loosely based on New Zealand’s suc­cess­ful “100 per­cent Pure NewZealand” push, and will be backed by min­ing and agri­cul­ture mag­nate An­drew“Twiggy” For­rest.

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