Adobe Cre­ative Cloud launches in China

China Daily (Canada) - - SHANGHAI - By YU RAN in Shang­hai

yu­ran@chi­nadaily.com.cn

Amer­i­can multi­na­tional com­puter Adobe Sys­tems In­cor­po­rated on Nov 10 un­veiled its Adobe Cre­ative Cloud in China, with the soft­ware aimed at pro­vid­ing Chi­nese users with high­stan­dard so­lu­tions for de­sign, cre­ative plans and dig­i­tal trans­for­ma­tion.

Ac­cord­ing to the speech by Adobe’s Pres­i­dent for Asia Pa­cific Paul Rob­son, there are more than 700 mil­lion peo­ple us­ing dig­i­tal de­vices and ap­pli­ca­tions ev­ery day in China, and with cre­ativ­ity and de­sign-led think­ing be­com­ing an in­creas­ingly im­por­tant el­e­ment in the growth of busi­nesses, the de­mand for the skills of Chi­nese cre­ative tal­ents has never been greater.

“This soft­ware has been hailed as a game-changer around the world and we’re ex­cited to bring it to China. With the launch of Cre­ative Cloud in China, I’d like to see how the cre­ative com­mu­nity will use it and how it will im­pact China’s fu­ture growth,” said Rob­son dur­ing the launch cer­e­mony in Shang­hai.

The newly in­tro­duced Adobe Cre­ative Cloud for teams is a sub­scrip­tion model which of­fers ac­cess to 15 worldlead­ing cre­ative ap­pli­ca­tions on Win­dows or Mac de­vices, in­clud­ing Adobe Pho­to­shop, Il­lus­tra­tor, Dreamweaver, InDe­sign, Light­room, Pre­miere Pro and Af­ter­Ef­fects.

Adobe, which first en­tered the Chi­nese mar­ket in 1998, said that the soft­ware will help cre­ative pro­fes­sion­als de­sign and de­liver amaz­ing dig­i­tal ex­pe­ri­ences for all screen types, as well as of­fers sig­nif­i­cant per­for­mance im­prove­ments and more ef­fi­cient work­flows.

The mem­ber­ship also pro­vides ac­cess to reg­u­larly re­leased fea­tures and en­hance­ments for cre­ative pro­fes­sion­als in busi­nesses, in­clud­ing small, medium and large en­ter­prises, ed­u­ca­tional in­sti­tu­tions and govern­ment agen­cies.

Adobe ex­perts were also present at the launch event to demon­strate how one can use some of the sim­pli­fied and up­dated func­tions in the col­lec­tion. Guan Daisong, senior di­rec­tor of the Baidu User Ex­pe­ri­ence Cen­ter, lauded the new soft­ware, say­ing that his team has ben­e­fited from the sim­pli­fied work­ing process, which in turn al­lows them to spend more time on cre­at­ing in­no­va­tive de­sign.

Bryan Lamkin, Adobe’s ex­ec­u­tive vice pres­i­dent and gen­eral man­ager for dig­i­tal me­dia, said that the com­pany is not sim­ply at­tempt­ing to tap into China’s 434-bil­lionyuan ($63.4 bil­lion) cre­ative in­dus­try with the new soft­ware. Rather, he sug­gested that Adobe is also hop­ing to learn from China’s ef­fer­ves­cent mo­bile tech­nolo­gies scene in or­der to cre­ate qual­ity apps for cre­ative pro­fes­sion­als around the world.

Dur­ing the launch event, Adobe also signed a mem­o­ran­dum of co­op­er­a­tion with the Shang­hai In­sti­tute of Vis­ual Arts to develop a se­ries of projects and help lo­cal stu­dents gain com­pet­i­tive ad­van­tages in China’s cre­ative de­sign in­dus­try.

“This co­op­er­a­tion is our first in China and it will not be the last. We will set up more col­lab­o­ra­tions with other in­sti­tu­tions to cre­ate a global net­work which al­lows all the mem­bers to have fur­ther ex­changes on cre­ative de­sign,” said Ng Yew Hwee, Adobe’s man­ag­ing di­rec­tor for Greater China.

PRO­VIDED TO CHINA DAILY

Adobe’s ex­ec­u­tive vice pres­i­dent and gen­eral man­ager for dig­i­tal me­dia Bryan Lamkin speaks dur­ing the launch in Shang­hai.

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