Adobe Creative Cloud launches in China
American multinational computer Adobe Systems Incorporated on Nov 10 unveiled its Adobe Creative Cloud in China, with the software aimed at providing Chinese users with highstandard solutions for design, creative plans and digital transformation.
According to the speech by Adobe’s President for Asia Pacific Paul Robson, there are more than 700 million people using digital devices and applications every day in China, and with creativity and design-led thinking becoming an increasingly important element in the growth of businesses, the demand for the skills of Chinese creative talents has never been greater.
“This software has been hailed as a game-changer around the world and we’re excited to bring it to China. With the launch of Creative Cloud in China, I’d like to see how the creative community will use it and how it will impact China’s future growth,” said Robson during the launch ceremony in Shanghai.
The newly introduced Adobe Creative Cloud for teams is a subscription model which offers access to 15 worldleading creative applications on Windows or Mac devices, including Adobe Photoshop, Illustrator, Dreamweaver, InDesign, Lightroom, Premiere Pro and AfterEffects.
Adobe, which first entered the Chinese market in 1998, said that the software will help creative professionals design and deliver amazing digital experiences for all screen types, as well as offers significant performance improvements and more efficient workflows.
The membership also provides access to regularly released features and enhancements for creative professionals in businesses, including small, medium and large enterprises, educational institutions and government agencies.
Adobe experts were also present at the launch event to demonstrate how one can use some of the simplified and updated functions in the collection. Guan Daisong, senior director of the Baidu User Experience Center, lauded the new software, saying that his team has benefited from the simplified working process, which in turn allows them to spend more time on creating innovative design.
Bryan Lamkin, Adobe’s executive vice president and general manager for digital media, said that the company is not simply attempting to tap into China’s 434-billionyuan ($63.4 billion) creative industry with the new software. Rather, he suggested that Adobe is also hoping to learn from China’s effervescent mobile technologies scene in order to create quality apps for creative professionals around the world.
During the launch event, Adobe also signed a memorandum of cooperation with the Shanghai Institute of Visual Arts to develop a series of projects and help local students gain competitive advantages in China’s creative design industry.
“This cooperation is our first in China and it will not be the last. We will set up more collaborations with other institutions to create a global network which allows all the members to have further exchanges on creative design,” said Ng Yew Hwee, Adobe’s managing director for Greater China.
Adobe’s executive vice president and general manager for digital media Bryan Lamkin speaks during the launch in Shanghai.