the amount of California wine exported to China in 2015
translate to actual sales, the sales of California wine in China market still look promising as many importers and dealers have reportedly sold more bottles than they have in stock.
Some industry players have attributed the growing popularity of Zinfandel in China to the black-skinned grape’s translation in Chinese: xian fen dai. The first two Chinese characters, when individually translated, mean “fairy” and “pink” respectively. The last character refers to a term used during ancient times to describe the color of a woman’s eyebrow.
Many industry experts also note that the popularity of Zinfandel reflects a